Earlier this year, Snickers launched its new Super Bowl 50 commercial, the latest addition to the brands’ global, award-winning “You’re Not You When You’re Hungry” campaign. The spot goes back to 1955 and features a hungry Marilyn Monroe on the set of the classic film ‘The Seven Year Itch.’

Now, in honour of what would have been Marilyn’s 90th birthday this week, SNICKERS is launching an online video of an OOH interactive experience. The experience is an installation that displays a continuously animated image of Marilyn Monroe’s skirt blowing in the breeze – an iconic scene from the classic film. When a digital sensor detects someone staring, Marilyn turns into her hungry alter-ego, Willem Dafoe, who has some ‘hungry’ words for the passerby.