Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Don't Stare at This Hungry Marilyn Monroe for Too Long...

Creative 278 Add to collection

BBDO NY follows its Super Bowl 50 Snickers spot starring Willem Dafoe with outdoor interactive experience

Don't Stare at This Hungry Marilyn Monroe for Too Long...

Earlier this year, Snickers launched its new Super Bowl 50 commercial, the latest addition to the brands’ global, award-winning “You’re Not You When You’re Hungry” campaign. The spot goes back to 1955 and features a hungry Marilyn Monroe on the set of the classic film ‘The Seven Year Itch.’

Now, in honour of what would have been Marilyn’s 90th birthday this week, SNICKERS is launching an online video of an OOH interactive experience. The experience is an installation that displays a continuously animated image of Marilyn Monroe’s skirt blowing in the breeze – an iconic scene from the classic film. When a digital sensor detects someone staring, Marilyn turns into her hungry alter-ego, Willem Dafoe, who has some ‘hungry’ words for the passerby.



view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: Koji Yahagi

Executive Producer: Anthony Petrillo

Producer: Daniel Odham

Production Company: Pearl Media

Technical Manager: Jennifer Ohs

Offline

Editor: Tim Jansen

Creative Agency

Account Executive: Jocelyn Choi

Account Management: Tani Corbacho

Art Director: Jimmy Morrissey

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Joey Henson

Creative Agency: BBDO New York

Director of Integrated Production: David Rolfe

Executive Creative Director: Gianfranco Arena, Peter Kain

Executive Producer: Amy Wertheimer, Neely Lisk

Managing Director: Kirsten Flanik

Planner: Sean Stogner

Planning Director: Alaina Crystal

TV Producer: (Exec) Alex Gianni

Categories: Food, Confectionery

BBDO New York, Fri, 03 Jun 2016 14:32:22 GMT