Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Don’t Panic and Caviar's New Film for Childline Debunks Racial Stereotypes

Creative 479 Add to collection

Film directed by Caviar’s Taichi Kimura aims to demonstrate that young people are not alone in their experiences

Don’t Panic and Caviar's New Film for Childline Debunks Racial Stereotypes
Between 2016 and 2017, there was 60,352 visits to the Childline web pages about issues surrounding ethnicity and culture, including racist bullying. Discrimination has increased significantly in the current political climate, often starting out as joking behaviour and later escalating to bullying.  
 
Today, Childline reveals the high level of discrimination alongside an empowering and thought provoking film, illustrating the various types of prejudice that young people experience.

The film was created by Don’t Panic and produced by Caviar to demonstrate that young people are not alone in their experiences, and despite the discrimination, there is always someone to talk to at Childline. 

 
‘Think You Understand Me?’ demonstrates a real understanding of personal experience within discrimination, highlighting and debunking racial stereotypes. Don’t Panic spoke to over 200 young people in order to create 12 scenarios, that although individual, unfortunately depict experiences of the many. 
 
The actors within the film were street cast from all parts of the UK to highlight diversity not only within BME groups, but also to ensure communities beyond London were not ignored. 
The whole approach to filming for this campaign is centred around inclusivity and authenticity.  
  
Joe Wade, MD of Don’t Panic, says: “The film has a great vision, which is informed by the talented group of young people that we were able to work with. They led the creative by facilitating us with real experiences, that better enabled us to understand the discrimination they face.” 
 
NSPCC CEO Peter Wanless says: “It’s heartbreaking to think that some children are targeted by bullies because of their race, culture or nationality. It is cruel and can be difficult to cope with and speak up about. Racist jokes and negative stereotyping can be hurtful and leave young people feeling isolated and ashamed of who they are or where they are from. No child should suffer in silence and anyone being targeted must be supported to tell someone and ask for help.” 
 
Spikes in Childline counselling sessions about racial and faith based bullying have sometimes followed terror attacks, with the number rising by over a third following the Westminster attack in March 2017, compared to the previous month. 

Any child worried about bullying can call Childline on 0800 11 11. Any adult who is concerned about a child can call the NSPCC Helpline on 0808 800 5000.  

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Colourist: Tim Smith

Production Company

Production Company: Caviar London

Executive Producer: Ellie Goodwin

Director: Taichi Kimura

DOP: John Fiser

Producer: Ben Turnbull

1st AC: Jono Moore (Focus Puller - London) Ben Langley (Focus Puller- Manchester)

Sound Recordist: Matt Price

Assistance: Harri Kamlanathan (Production)

Production Manager: Zoe Travica

Music

Engineer: Jack Patterson

Sound Design: Wave Studios

Other

Location: Darren Green

Offline

Edit Company: Marshal Street Editors

Editor: Owen Sullivan

Creative Agency

Creative Agency: Don’t Panic

Managing Director: Joe Wade

Creatives: George McCallum, Jake Moss

Project Director: Nisha Mullea, Alex Tilley (Project Assistant)

Strategy: Ellie Moore

Creative Lead : Christopher Ross Kellam

Client

Advertiser: Childline

Caviar, Tue, 20 Mar 2018 13:06:12 GMT