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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

'Don’t Chew Them Together'

06/11/2013
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BBR Saatchi & Saatchi burst new shaped gum for Bazooka

BBR Saatchi & Saatchi, Israel and Bazooka Gum have launched a new campaign that introduces two new gum shapes - Bazooka Cubes & Bazooka Balls - with a series of five nonsensical spots. Each spot humorously shows what can happen if you chew the two shapes together. Viewers are  encouraged to join a competition in which they are invited to shoot and upload their own "Don’t chew them together" videos to Instagram with the tag #Bazooka.

 

Beard

 

Laser

 

Bubbles

 

Ghost

 

 

Ballerina 

 

 

Credits

 
Agency: BBR Saatchi & Saatchi, Israel
Client: Elite Sweets
Brand: Bazooka Gum
CEO: Yossi Lubaton
VP Creative Director : Nadav Pressman
VP Digital: Maayan Tirangel
Creative Director: Amir Ariely
Digital project manager: Gitit Sasson
Development: Roy Zoaretz
Digital Creative Director:  Oded Lavie
Copywriters: Eran (Shushu) Spanier & Tomer Gidron
Art director: Aia Bechor
Account Group Head: Maya Salomon
Account Supervisor: Yogev Atoon
Account Executive: Shir Herman
VP Planning: Shai Nissenboim
Planner: Roni Arison
VP Production: Dorit Gvili
Agency Producer: Bosmat Marmareli
Director: Yaron Shilon
Production Company: Meyuhas

Senior Strategy Planner - Stephen Flewell-Smith 
Producer - Baz Milas
Director - Scott Otto Anderson
Production - Photoplay

 

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