Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

'Don’t Chew Them Together'

Creative 0 Add to collection

BBR Saatchi & Saatchi burst new shaped gum for Bazooka

'Don’t Chew Them Together'

BBR Saatchi & Saatchi, Israel and Bazooka Gum have launched a new campaign that introduces two new gum shapes - Bazooka Cubes & Bazooka Balls - with a series of five nonsensical spots. Each spot humorously shows what can happen if you chew the two shapes together. Viewers are  encouraged to join a competition in which they are invited to shoot and upload their own "Don’t chew them together" videos to Instagram with the tag #Bazooka.















Agency: BBR Saatchi & Saatchi, Israel
Client: Elite Sweets
Brand: Bazooka Gum
CEO: Yossi Lubaton
VP Creative Director : Nadav Pressman
VP Digital: Maayan Tirangel
Creative Director: Amir Ariely
Digital project manager: Gitit Sasson
Development: Roy Zoaretz
Digital Creative Director:  Oded Lavie
Copywriters: Eran (Shushu) Spanier & Tomer Gidron
Art director: Aia Bechor
Account Group Head: Maya Salomon
Account Supervisor: Yogev Atoon
Account Executive: Shir Herman
VP Planning: Shai Nissenboim
Planner: Roni Arison
VP Production: Dorit Gvili
Agency Producer: Bosmat Marmareli
Director: Yaron Shilon
Production Company: Meyuhas

Senior Strategy Planner - Stephen Flewell-Smith 
Producer - Baz Milas
Director - Scott Otto Anderson
Production - Photoplay


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Confectionery , Food, Wed, 06 Nov 2013 09:15:12 GMT