BBR Saatchi & Saatchi, Israel and Bazooka Gum have launched a new campaign that introduces two new gum shapes - Bazooka Cubes & Bazooka Balls - with a series of five nonsensical spots. Each spot humorously shows what can happen if you chew the two shapes together. Viewers are encouraged to join a competition in which they are invited to shoot and upload their own "Don’t chew them together" videos to Instagram with the tag #Bazooka.
Beard
Laser
Bubbles
Ghost
Ballerina
Credits
Agency: BBR Saatchi & Saatchi, Israel
Client: Elite Sweets
Brand: Bazooka Gum
CEO: Yossi Lubaton
VP Creative Director : Nadav Pressman
VP Digital: Maayan Tirangel
Creative Director: Amir Ariely
Digital project manager: Gitit Sasson
Development: Roy Zoaretz
Digital Creative Director: Oded Lavie
Copywriters: Eran (Shushu) Spanier & Tomer Gidron
Art director: Aia Bechor
Account Group Head: Maya Salomon
Account Supervisor: Yogev Atoon
Account Executive: Shir Herman
VP Planning: Shai Nissenboim
Planner: Roni Arison
VP Production: Dorit Gvili
Agency Producer: Bosmat Marmareli
Director: Yaron Shilon
Production Company: Meyuhas
Senior Strategy Planner - Stephen Flewell-Smith
Producer - Baz Milas
Director - Scott Otto Anderson
Production - Photoplay