Tue, 26 Oct 2021 08:25:14 GMT
Today, the Doner Partners Network (DPN) announces Ben Grossman as chief strategy officer, Partner Agencies. Ben will integrate strategy across agencies and marketing disciplines, with an emphasis on network clients and growth. In this newly created role, he will deepen the network’s use of Stagwell’s proprietary technology and data capabilities, arming clients with industry-leading data, consumer insight and strategic counsel. Ben will report to Doner Partners Network chair David DeMuth.
“We have entered into an era wherein data and technology serve as the backbone of great creative, and Ben has a proven track record of delivering that kind of modern marketing success,” said David. “With Ben’s leadership, the DPN now can harness the full power of the newly expanded Stagwell network and integrate the best of our strategic resources to drive growth.”
Ben previously served as SVP, group strategy director at FCB NY, where he led strategy for top accounts as the agency got named Adweek’s Global Agency of the Year. Just last month, his work on Michelob ULTRACourtside received two Gold Effie Awards. In over a decade at IPG, including multiple roles at Jack Morton, Ben led strategy for Google, Anheuser-Busch InBev, Subway, Liberty Mutual, P&G, GSK, Blue Cross Blue Shield, L.L. Bean, and more. Every major industry organisation and numerous publications, including Effie Awards, Cannes Lions, D&AD, The One Show, Jay Chiat Awards, ARF David Ogilvy Awards, ANA, 4A’s, Ad Age, and Adweek, have recognised Grossman’s work.
“Businesses change course when ideas transcend traditional channels, agency borders, and consumer expectations,” said Ben Grossman. “The Doner Partners Network has the right agencies, proprietary tools, and talent to do just that. I’m already loving working with the folks behind iconic advertising I’ve admired for years.”
Launched in 2019, the Doner Partners Network, which includes Doner, KWT, Veritas, Yamamoto, 6Degrees, and Union, provides clients with a fully integrated set of agency services through a single engagement. Ben’s appointment comes on the heels of multiple new business wins within the DPN, a long list of successful multi-agency collaborations, and the MDC-Stagwell merger.
Ben begins in his new role immediately.view more - Hires, Wins & BusinessDiGennaro Communications, Tue, 26 Oct 2021 08:25:14 GMT