Doner Captures the Grit and Determination of New Jersey in Hackensack Meridian Health Campaign

Hackensack Meridian Health, the largest integrated health care network in New Jersey has launched a striking campaign in partnership with full-service agency Doner. A leading not-for-profit health care organisation, Hackensack Meridian Health offers a complete range of medical services, innovative research, and life-enhancing care to patients within their network across the New Jersey area.

During a time where healthcare systems are seen as interchangeable, Hackensack Meridian Health stands out with their commitment and dedication to providing quality care to their patients. This new “We’re Ready” campaign channels the tenacious nature of New Jeryseyans and demonstrates how providing care is the ultimate form of determination. Many health systems focus on innovations and technology, but Hackensack Meridian Health highlights the importance of connecting on an emotional level as they tackle health issues head on, letting patients know they are ready to help and the right fit for their needs.

“New Jersey is a unique state with many different cultures, and this work taps into what ties all New Jerseyans together: a sense of determination and grit,” said David DeMuth, CEO of Doner. “We greatly value our partnership with Hackensack Meridian Health, and we’re excited to put our creativity and insights to work for such a great health system and brand.”

The 60 second TV spot features real moments between doctors, nurses, and team members. Filmed during patient appointments at Hackensack Meridian hospitals, the spot highlights how the health care network is changing the world of medicine with advanced innovations and procedures grounded in an ethos of grit and resilience. Using the 'best minds for the best outcomes,' Hackensack Meridian Health, provides care that is stronger than any illness. In addition to the spot, the campaign is supported by OOH, local homepage takeovers on news sites, local newspaper, and online and social video. Regional elements will focus on the New Jersey and New York area.

“Our new brand campaign demonstrates that Hackensack Meridian Health is ready to tackle anything that challenges the health of our patients,” said James Blazar, executive vice president and chief strategy officer, Hackensack Meridian Health.” The narrator in our television ads speaks directly to diseases such as cancer and heart disease, warning them that our care teams are ‘stronger than any illness.’” 

The campaign will run through July 10th.