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Domino’s Urges Customers Not to Buy NFTs from Pizza Delivery Thwarting Noid

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WorkInProgress and Domino's take on the old mascot telling pizza lovers not to fund his future schemes

Domino’s Urges Customers Not to Buy NFTs from Pizza Delivery Thwarting Noid

Domino’s Pizza Inc., the largest pizza company in the world based on global retail sales, knows that the Noid is back and will stop at nothing to thwart great pizza deliveries. However, recent Noid innovations featured in the latest Domino’s television campaign, such as the infamous Pizza Crusher, Pizza Slayzer and giant Noid Balloon Blockade, haven’t stopped tech-savvy Domino’s from delivering delicious pizza to families nationwide. What’s a villain to do? 

To Domino’s dismay, their nemesis has decided to sell one-of-a-kind nonfungible tokens (NFTs) linked to these tools, over the course of a fourteen-day auction, to fund future schemes. Domino’s was alerted to this nefarious plan and felt a strong statement was necessary: please don’t buy them!

NFTs are pieces of unique digital code stored on the blockchain, linked to underlying assets from images to GIFs to memes, and act as a permanent public ledger of transactions associated with those assets. They can be bought and sold or auctioned, including on special NFT marketplaces, and are often purchased with cryptocurrency.

Just days ago, the Noid created one-of-a-kind NFTs associated with its three latest inventions and placed them here on for anyone to purchase. This NFT collection – more aptly called Noid’s Failed Tools – may look cleverly-designed, even down to the Noid’s unique signature emblazoned on each tool, but don’t be fooled by the devious creature’s ulterior motives.

“We saw the Noid fans on Twitter asking how they could get a Pizza Crusher. We get it, it looks pretty fun,” said Kate Trumbull, Domino’s vice president of advertising. “But who knows what pesky ideas the Noid will be able to fund with the proceeds from the NFT sale? It’s just best that everyone steers clear.”

“We want to encourage people not to buy these NFTs. Sure, Artjail made them look cool. That’s why the Noid hired them to create the NFTs, but at what cost? Hot and fresh pizza? No thanks.” – Jake Roberts, associate creative director, art director at WorkInProgress.

While the Noid hasn’t revealed exactly what the proceeds will go towards, rumour has it that the anti-mascot is considering things like new and improved gadgets, ingenious disguises, or maybe an autobiography. There’s even been speculation that the Noid is plotting to hop on TikTok later this week to continue its foolish antics. The Noid is not lacking in ideas, just funds. Stop Domino’s archrival and Avoid the Noid!


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CLIENT

CLIENT: Domino's

CHIEF MARKETING OFFICER: Art D'Elia

VP, DIRECTOR OF ADVERTISING: Kate Trumbull

ADVERTISING MANAGER: Paige Schaefer

ADVERTISING SPECIALIST: Katie Crew

 
AGENCY

AGENCY: WorkInProgress

PARTNER CHIEF CREATIVE OFFICER: Matt Talbot

CREATIVE DIRECTOR: D'Arcy O'Neill

CREATIVE DIRECTOR: Kelly McCormick

ASSOCIATE CREATIVE DIRECTOR: Jake Roberts

ASSOCIATE CREATIVE DIRECTOR: Dylan Cimo

PARTNER DIRECTOR OF PRODUCTION: Stafford Bosak

DIRECTOR OF INTERACTIVE PRODUCTION: Dan Corken

PARTNER ACCOUNT: Alex Guerri

PARTNER ACCOUNT: Evan Russack

ACCOUNT SUPERVISOR: Sally Kubancik

PARTNER TECHNOLOGY: Harold Jones

 
VFX & FINISHING

CG/VFX HOUSE: Artjail

OWNER/CREATIVE DIRECTOR: Steve Mottershead

EXECUTIVE PRODUCER: John Skeffington

HEAD OF CG: Ross Denner

CG ANIMATOR: Jacob Fradkin

SENIOR NUKE: Eric Conception

PRODUCER: Michael Brown

Categories: Fast food, Retail and Restaurants

Sapka Communications, Tue, 08 Jun 2021 14:06:37 GMT