Tue, 08 Jun 2021 14:06:37 GMT
Domino’s Pizza Inc., the largest pizza company in the world based on global retail sales, knows that the Noid is back and will stop at nothing to thwart great pizza deliveries. However, recent Noid innovations featured in the latest Domino’s television campaign, such as the infamous Pizza Crusher, Pizza Slayzer and giant Noid Balloon Blockade, haven’t stopped tech-savvy Domino’s from delivering delicious pizza to families nationwide. What’s a villain to do?
To Domino’s dismay, their nemesis has decided to sell one-of-a-kind nonfungible tokens (NFTs) linked to these tools, over the course of a fourteen-day auction, to fund future schemes. Domino’s was alerted to this nefarious plan and felt a strong statement was necessary: please don’t buy them!
NFTs are pieces of unique digital code stored on the blockchain, linked to underlying assets from images to GIFs to memes, and act as a permanent public ledger of transactions associated with those assets. They can be bought and sold or auctioned, including on special NFT marketplaces, and are often purchased with cryptocurrency.
Just days ago, the Noid created one-of-a-kind NFTs associated with its three latest inventions and placed them here on for anyone to purchase. This NFT collection – more aptly called Noid’s Failed Tools – may look cleverly-designed, even down to the Noid’s unique signature emblazoned on each tool, but don’t be fooled by the devious creature’s ulterior motives.
“We saw the Noid fans on Twitter asking how they could get a Pizza Crusher. We get it, it looks pretty fun,” said Kate Trumbull, Domino’s vice president of advertising. “But who knows what pesky ideas the Noid will be able to fund with the proceeds from the NFT sale? It’s just best that everyone steers clear.”
“We want to encourage people not to buy these NFTs. Sure, Artjail made them look cool. That’s why the Noid hired them to create the NFTs, but at what cost? Hot and fresh pizza? No thanks.” – Jake Roberts, associate creative director, art director at WorkInProgress.
While the Noid hasn’t revealed exactly what the proceeds will go towards, rumour has it that the anti-mascot is considering things like new and improved gadgets, ingenious disguises, or maybe an autobiography. There’s even been speculation that the Noid is plotting to hop on TikTok later this week to continue its foolish antics. The Noid is not lacking in ideas, just funds. Stop Domino’s archrival and Avoid the Noid!
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CHIEF MARKETING OFFICER: Art D'Elia
VP, DIRECTOR OF ADVERTISING: Kate Trumbull
ADVERTISING MANAGER: Paige Schaefer
ADVERTISING SPECIALIST: Katie Crew
PARTNER CHIEF CREATIVE OFFICER: Matt Talbot
CREATIVE DIRECTOR: D'Arcy O'Neill
CREATIVE DIRECTOR: Kelly McCormick
ASSOCIATE CREATIVE DIRECTOR: Jake Roberts
ASSOCIATE CREATIVE DIRECTOR: Dylan Cimo
PARTNER DIRECTOR OF PRODUCTION: Stafford Bosak
DIRECTOR OF INTERACTIVE PRODUCTION: Dan Corken
PARTNER ACCOUNT: Alex Guerri
PARTNER ACCOUNT: Evan Russack
ACCOUNT SUPERVISOR: Sally Kubancik
PARTNER TECHNOLOGY: Harold Jones
CG/VFX HOUSE: Artjail
OWNER/CREATIVE DIRECTOR: Steve Mottershead
EXECUTIVE PRODUCER: John Skeffington
HEAD OF CG: Ross Denner
CG ANIMATOR: Jacob Fradkin
SENIOR NUKE: Eric Conception
PRODUCER: Michael Brown
Categories: Fast food, Retail and RestaurantsSapka Communications, Tue, 08 Jun 2021 14:06:37 GMT