Domino’s Pizza of Canada Selects lg2 as Strategic and Creative Partner

After a competitive review, Domino’s Pizza of Canada has chosen lg2 to be their new strategic and creative partner to help them grow their business across all of Canada.

“We chose lg2 not only for their strategic and creative approach, but for the natural chemistry that occurred between our two teams,” said Ken Harrison, CMO of Domino’s Pizza of Canada. “In a short amount of time, they were able to demonstrate their deep knowledge of the market and our consumers as well as the added strategic and creative value they would bring to our brand,” said Ken.

“We’re thrilled and honoured to welcome Domino’s Pizza of Canada to the lg2 group,” says Jeremy Gayton, President of lg2 Toronto. “As one of the most admired brands in the world, we look forward to helping them grow in the Canadian market by bringing our high level of creativity to their already successful marketing track record”.

This client will be managed through collaboration between lg2's Toronto and Québec City offices, depending on the target markets.