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Domino's Eccentric Idents Bring Joy to Those Missing Out

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The psychedelic idents from VCCP

Domino's Eccentric Idents Bring Joy to Those Missing Out

Today sees the launch of three exciting new Domino’s idents for All4. As the platform sponsor, the shorts will raise awareness of this new partnership, while spotlighting two brands which combine for the perfect night in.  

Created by VCCP, the ‘Joy + Missing Out’ spots are immersive, mixed media films which combine a live action cast with puppets and animation to create a completely eclectic world of joy.

JOMO might sound like a bit of a contradiction - how can you be ‘Missing Out’ and yet still filled with ‘Joy’? The films show exactly how that can happen - you get a whole lot of JOMO, and it’s all thanks to some tasty Domino’s and our favourite shows on All4. 

Directed by Jon Riche, each film followed a complex production process with most of the elements being shot or created separately to then be brought together in post-production by the team at Unit. The result is explosive and vibrant 15 second films which grab the viewer’s attention instantly. Stand-out spots which create the most joyous world possible and one that resonates with All4’s audience.

On the launch of the new idents, Rebecca Rose, head of marketing, Domino’s said: “We tasked VCCP to come up with an execution that disrupts the market and fits seamlessly with our All4 audience. VCCP have done an incredible job, particularly in creating an extension of our JOMO campaign that feels relevant and timely in the current situation. 

These idents are our way of telling people to make the most of their night in with a Domino’s. The incredibly fun execution is instantly attention-grabbing and is a great fit for our brand, as well as the All4 demographic.”

The idents launch on All4 on Wednesday. The All4 partnership is handled by Arena Media, part of Havas Media Group, who look after media planning and buying for Domino’s.

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Agency: VCCP

Creative Director: Sam Heath

Copywriter: Chris Russell

Art director: Ahmed Ellabib

Agency Producer: Frank Hanrahan

Integrated Producer: Brad Willis

Account Team

Business Director: Jessica Aspinall 

Senior Account Director: Myles Cryan 

Account Manager: Max Glanvill


Media agency: Arena Media, part of Havas Media Group 


Production company: VCCP Kin

Director: Jon Riche

Producer: Frank Hanrahan

Executive Producer: Greta Wynn Davies

Production Manager: Mathias Gilay

Casting: Anna Kennedy

1st AD: Matt Lawson

DoP: August Jakobsson

Production Designer: Elizabeth Melinek

Wardrobe: Karen Smyth

Editor: Dave Silver

Post Production 

Post Production/Animation: UNIT

Post Producer: Isabella Wakley 

Exec Post Producer: Darryl Bolton

VFX Lead: Richard Greenwood

Animation Lead: Matt Rowley

Colourist: Denny Cooper

Sound Design: Jamie Thomas

Exposure (media channels): Idents for All4 partnership

Genres: Animation, People

VCCP, Wed, 24 Jun 2020 11:30:43 GMT