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Domino's Delivers Doughnuts in Dodgems for New Campaign

11/12/2014
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Iris Worldwide brings the fairground home for the launch of hot doughnuts

Domino's Pizza is set to introduce a new addition to its repertoire of desserts ­ freshly baked, hot doughnuts, delivered direct to your door.  And as part of an on-going mission to deliver moments of Greatness, Domino¹s tasked iris with driving awareness of the new addition

The global creative innovation network, which has worked with Domino's since 2012, tapped into one thing that the smell and taste of hot doughnuts reminds everyone of; the Fairground.  Targeting an audience of 'family feasters', iris has developed a 20 second film that features another fairground staple.  The dodgems.

Taking over from the iconic Domino¹s scooter, delivery drivers are seen taking to the streets, sparks flying in colourful bumpercars as they deliver the hot and tasty treats to doughnut lovers everywhere.

Andy Taylor, creative director at iris said: 'Nothing says hot doughnuts like the fairground says hot doughnuts, and nothing says the fairground like the dodgems.  So we figured it¹d be great fun to have branded dodgems whizzing around delivering more 'Greatness from Dominos'.


Simon Wallis, sales & marketing director, Domino's added: "With our advertising we like to surprise and create talking points and in this find new ways to show our passion for bringing Domino's front of mind.  This new creative demonstrates how we lead the field in delivering great feel good moments  - this time taking an unexpected focus onto our new menu offering doughnuts. 

"Domino's has been delivering hand-made freshly baked pizzas to customers doors for years, now we¹re delivering hot, fresh tasty doughnuts ­ could life get any tastier?"

All media was planned and bought by Arena.  Kay Tasker, Group Business Director at Arena, added: "Christmas is a key period in terms of families coming together, and this well timed campaign, which uses multi-screen targeting, will cement awareness of Domino¹s new products. By focusing on VOD as well as TV, this integrated campaign perfectly complements Domino¹s sponsorship of the X Factor app.

The TV spot will first air on Wednesday 26th November and is supported by a through the line campaign. 

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