Led by Clemenger BBDO Sydney the new Dolmio Pepper Hacker 2.0 campaign involved MediaCom Sydney, Ogilvy PR and Starcom with the film shot by Paul Middleditch from Plaza Films.
Pepper Hacker: Clemenger BBDO Sydney
Executive Creative Director: Paul Nagy
Creative Directors: Ben Smith and Luke Hawkins
Creatives: Jack Delmonte and Hadleigh Sinclair (Pepper Hacker concept)
Senior Art Director: Dan Walton (Packaging, Social, Website)
Copywriters: Adam Smith and Nick Alcock (packaging, website)
Head of Craft: Daniel Mortensen
Senior Designer: Claire Sutton (Packaging)
Head of Creative Technology: Brendan Forster
Senior Digital Producer: Joshua Speight
Senior Finished Artist: Anna Ballard
Digital Designers: Ivan So, Sebastian Perez de Arce, Marissa Karolyi
Developer: Dale Emrose
Managing Director: Emily Perrett
Group Account Director: Madeline Marsh
Senior Account Director: Matty Graham
Senior Account Director: Lena Galbraith
Senior Account Director: Emily Taylor
Account Manager: Katie Scrutton
Account Coordinator Brooklyn Andrews
Head of Planning: Kit Lansdell
Dolmio ‘Look Up’ Experiment: AMV BBDO & Clemenger BBDO
Creative Directors: Dave Buchanan, Ben Smith, Luke Hawkins
Copywriter: Caio Gianella
Art Director: Diego de Oliveira
Agency Planner: John McDonald
Agency Account Mgmt: James Drummond, Jonny White, Stephen Adams, Matty Graham, Katie Scrutton
Agency Producer: Cleo Hodgkinson
Media Agency: Mediacom
Media Planner: Matt Delaney
Production Company: Plaza Films
Director: Paul Middleditch
Executive Producer: Paul Masterton
Post: Unit Media
Sound: Unit Media
Pepper Hacker Production Partners
Product Design: D+I (Design+Industry)
Technical Solutions: The LX Group
Client: Mars
Global Brand Director, Mars Food: Richard Stear
Marketing Director, Mars Food Australia: Tim Hicks
Marketing Director Food, Mars UK: Chris Wragg
Marketing Manager Dolmio, Mars UK: Ian Nundy
Marketing Manager, Mars Food Australia: Shelley Crowe
Brand Manager, Mars Food Australia: Lauren Dragicevich
Media Agency: MediaCom
Buying Agency: Starcom
PR: Ogilvy PR