The calamity of original sin – and the apple’s role in it – is undeniably the most catastrophic PR disaster fruit has ever faced. In honour of International Fruit Day, the Dole Sunshine Company (DSC) issued an open letter to His Holiness, Pope Francis, via La Repubblica, seeking absolution for the apple. DSC is asking to redeem the reputation of fruit to celebrate it as the Original ‘Healthy’ Snack instead.
For thousands of years the apple has faced this vilification after Eve took a bite from the ‘forbidden fruit’ in the Garden of Eden. In a fun but hopefully fruitful manner, DSC is looking to reverse this vilification and has requested Pope Francis to absolve fruit of its misconceived role in Original Sin. The letter – a humorous and unprecedented plea to the Pontiff – is meant to spark global dialogue around the importance of fruit for a nutritious diet and focus in on fruit’s benefits and overall global accessibility.
“We understand that requesting this change is a bold and provocative ask, and we of course mean no disrespect to His Holiness or The Church,” said Pier Luigi Sigismondi, president of Dole Packaged Foods & Beverages Group. “We believe if we can resolve this misrepresentation of fruit, we can start a new global narrative that focuses on its benefits, and creates new, healthier eating habits that are consistent to our purpose to bring good nutrition to all.”
The letter – published in the only newspaper Pope Francis has stated he reads – respectfully points out that even though the apple was never mentioned by name in the Bible, that this fruit, in particular, has been the recipient of slander since it was wrongfully associated with Original Sin. And, in a world where there are clearly more sinful and decadent foods to reach for, the apple should no longer be considered forbidden. Rather, DSC argues that fruit itself can be the hero, and the impetus for a change in conversation around healthy eating and a driver for better nutrition globally.
DSC concludes the letter with this humble, yet compelling request to Pope Francis: “For all these reasons and more, we humbly ask for the absolution that only you can offer. A tiny change that can change the world. Would you consider amending the Bible? Just a tiny word. Replacing 'fruit' for any other unhealthy food, for instance? Just an idea. If that request sounds a bit too ambitious, no worries. We get it. Maybe then a message of support would go a long way to restoring the world's faith in our beloved fruits.”
View the letter in full – which appeared today in Pope Francis’ newspaper of choice, La Repubblica – here.