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Dole Fruit Bowls Help Confident Kids Out-do the Adults

Creative 1.9k Add to collection

Erich & Kallman step up kids nutrition with latest campaign

Dole Fruit Bowls Help Confident Kids Out-do the Adults

Erich & Kallman has launched a new campaign for a new client, Dole

The campaign is for their Fruit Bowls and is titled ‘Hold My Fruit Bowl’. The campaign features kids fuelled by the delicious, healthy nutrition of Dole Fruit Bowls as they confidently step up and out-do adults.

The spots, aimed at parents, were designed to engage the entire family including those outside of our immediate target. The catchphrase ‘hold my fruit bowl’ serves as a memorable, motivational message to the limitless potential of brave, confident kids.

In one spot, ‘Lost’, a group of young scouts become lost in the woods as their pack leader is unable to find his bearings. A small boy hands the Dole Fruit Bowl he’s eating to a fellow scout and says ‘hold my fruit bowl.’ Next, the boy calls on a hawk for help. He has a friendly conversation with the bird in its own language, finds the way out of the woods and saves the day.

In another spot, ‘Skip’, a dad is showing off his rock skipping skills to his wife and daughter. The daughter hands her fruit bowl to mom, delivers the campaign’s signature line, and then skips a rock to the other side of the world.

The campaign launches this week on TV, digital and social media and will run through March. 

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Agency: Erich & Kallman LLC

Chief Creative Officer/Founder: Eric Kallman

President/Founder: Steven Erich

Account Director: Laura Miley / Kristi Boutiette

Account Manager: Hannah Hadley

Copywriter: Aaron Araya

Art Director: Vail Prior

Producer: Kati Haberstock


Production Company: Dummy Films

Director: Harold Einstein

Executive Producer/Managing Director: Michael Kanter

Producer: Michael Kanter

Director of Photography: Glynn Speeckaert

Production Designer: Patrick Lumb


Editorial Company: Arcade LA

Executive Producer/Partner: Sila Soyer

Executive Producer: Crissy DeSimone

Editor: Dave Anderson

Producer: Tom Barnett

Assistant Editor: Joelle Graham


Finishing House: The Mill

Creative Director: John Shirley / John Leonti

Deputy Head of Production/Producer: Sumer Zuberi/Francesca Moran

VFX Supervisor: John Leonti


Color House: Company 3

Senior Color Artist: Tim Masick

Sr Producer/Short Form: Kevin Breheny


Audio Studio: Mr. Bronx

Mix and Sound Design: Geoff Strasser

Producer: Hanna Choi


Music House: Butter Music

Producer: Stone Irr

Genres: People, Storytelling, Dialogue

Categories: Food, Canned Food

Erich & Kallman , Fri, 07 Jan 2022 11:00:22 GMT