DOLCE Composes an Experimental Trap Beat for New WHOOP 4.0 Device Launch Films

For the latest campaign from digital fitness brand WHOOP, Dolce partnered with Stept Studios and Lockt Editorial across a series of launch films for the new WHOOP 4.0 device. Directed by Pat Hall, the campaign features a wide range of athletes such as American Footballer Patrick Mahomes and Olympic gold medallist Nelly Korda, highlighting the individual training and recovery experience through a combination of live-action and CGI. 

Dolce composed a progressive and experimental trap beat to drive the dynamic editing style – combining clanging steel percussion, deep sub-bass, and building ambient synths to amplify the intensity of the visuals.