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Dogs Trust Ireland’s ‘Sold a Pup’ Wins Special Award at TAMI Awards 2021

Awards and Events 29 Add to collection

Dogs Trust Ireland’s campaign wins Best Use TV at the TAMI awards with Cardel produced animation commercial “'Sold A Pup'

Dogs Trust Ireland’s ‘Sold a Pup’ Wins Special Award at TAMI Awards 2021

Dogs Trust Ireland animation produced by Cardel and directed by Katarina Lundquist has been awarded a TAMI.

The spot was voiced by Irish singer, songwriter & composer Lisa Hannigan with an original score by composer Diego Ayalar.

The thought-provoking TV Ad aims to show potential puppy buyers the shocking reality behind the illegal sale of dog’s.

When Cardel was approached by Dogs Trust Ireland, it already firmly believed in animal rights and knew this was something it felt a sense of responsibility for and were fully committed to. Over the years Cardel built up a strong network of professionals and Katarina really was the perfect director for the job. Her ethic and spirit really just captured the tone and sensibility for this project with a real authenticity. Her ability to balance the message in a way that was direct but never overpowering is a fine line and shows real insight. It was a tight schedule, but Cardel collaborated with Stratostorm and the whole team really delivered 100%. We’re incredibly proud of what we’ve achieved and our collaboration with Dogs Trust.

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Client: Dogs Trust Ireland

Production Company: Cardel

Director: Katarina Lundquist

Executive Producer: Carla Mooney

Executive Producer: Delwyn Mooney

Director Rep: Cardel


Narration: Lisa Hannigan

Little Girl: voiced by Penelope Lynch

Composer: Diego Ayala Raffalli

Animation: Stratostorm

Executive Producer: Helena Hilario

Creative Executive Producer: Mario Pece


Cardel, Fri, 01 Oct 2021 13:08:25 GMT