Dogs Trust Appoints VCCP as Lead Creative Agency

Dogs Trust has today announced the appointment of VCCP as its lead creative agency. VCCP will be tasked with the delivery of Dogs Trust’s first advertising campaign since 2019. The account was won after a competitive three-way pitch and work on the account will commence immediately with the first global campaign for the brand set to go live in January 2023. VCCP will look to build on the heritage of Dogs Trust iconic brand strapline ‘A dog is for life.’ 

Dogs Trust, the largest dog welfare charity in the United Kingdom, cares for over 15,000 animals each year. Dogs Trust campaigns to promote responsible dog ownership, and works to help end the destruction of healthy dogs at a time where research shows that almost half of the UK’s dog owners (45%) are now finding that the cost of living crisis is making it more difficult for them to give their dogs all they need. 

Nick Daniel, marketing director at Dogs Trust said, “Dog ownership can be so rewarding, it was a huge factor in the huge growth in dog ownership during the pandemic. But with households across the nation choosing to welcome dogs into their homes, especially during difficult economic circumstances, our work at Dogs Trust has never been more important. We continue to work hard to make the world a safe and happy place for dogs, and we’re really excited to welcome VCCP to the family as they help to support us on our mission to improve the lives of dogs, both near and far.” 

Roly Darby, managing director at VCCP, added, “As a nation, and agency of dog lovers, this account win is a dream come true for us. Every dog deserves to live life to the fullest and we’re delighted to be working with Dogs Trust to help the charity with its important work both in the UK and beyond.”

Dogs Trust continues a streak of new business wins for VCCP which most recently includes Sage, Virgin Media O2 and LinkedIn.