As interest in running has steadily grown, so too has the popularity of the Guardian Running Blog - an online blog and community (set up by Life and Style editor Kate Carter) for like minded runners to discuss topics and share tips with one another. The blog itself was expanding into more of an online hub where users could access podcasts, playlists, personal running data alongside the expert tips and advice. The objective of our campaign was simple: promote the new running hub and invite people to register.
Running makes us feel good! It brings a little bit of joy to run through a park listening to your favourite tune or to beat your personal best. Sure, there's a fair amount of pain too but by and large, most of us run because we love it. And who better to remind us of how running is meant to make you feel than the most joyful runners of all....dogs! They don't care where they're going or why their going there, they run until their legs are tired for the sheer joy of it. Through some joyful pictures of dogs having the time of their lives running for the sheer thrill of it, we simply asked "Shouldn't your run be this much fun?".
Client name and title: Natalie Roper, Digital Engagement Manager
BBH Creative Team: Martha Riley, Richard Glendenning
BBH Associate Creative Director: Carl Broadhurst, Peter Reid
BBH Deputy Executive Creative Director: David Kolbusz
BBH Strategic Business Lead: Ngaio Pardon
BBH Strategy Director: Agathe Guerrier
BBH Print Producer: Sally Green
BBH Digital Producer: Sam Bowden
BBH Strategist: Lynsey Atkins
BBH Team Director: Jon Barnes
BBH Team Manager: Jonny Price
BBH Team Assistant: Rishi Patel
Agathe - Tierfotoagentur / Alamy.
Sandy - Jeannette Oerlemans.
Milo - unknown.
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Typographer: Dave Walsh