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Dogs are Getting Involved in the Festive Fun in New Campaign from AMV BBDO

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The 'Matchy-Matchy' campaign sees family pets donning festive jumpers

Dogs are Getting Involved in the Festive Fun in New Campaign from AMV BBDO

This season holiday sweaters are back in a big way!  CESAR Brand has introduced its newest holiday campaign, “Matchy-Matchy,” and with the help of actor and rapper, Ice T; dancer, musician and actor Mark Ballas; and NFL player, Devon Still, they’re showing how matchy sweaters can take dogs from man’s best friend to man’s cool side kick. “Matchy-Matchy,” created by advertising agency AMV BBDO, features a series of short-form videos, engaging social content, support from celebs and social influencers, and a contest giving dog owners a chance to get matchy-matchy with their furry friends.

“Nothing is stronger than the bond between people and their dogs,” said Dan Jackson, Marketing Director at Mars Petcare. “The Cesar brand is celebrating that special, and sometimes quirky, bond and encouraging pet owners to bring their dogs in on the fun this season with matching holiday sweaters.” 

To join Ice-T, Mark Ballas, Devon Still and the many others who have embraced this hilarious holiday trend, use hashtag #MatchyMatchy to show off your sweater-matching spirit. For a chance to win your own pair of tacky sweaters for you and your dog, visit  to enter*. The sweepstakes runs November 28 – December 11.

If you miss your chance to snag a sweater, fear not! With our Matchy-Matchy photo generator, you and your pooch can select a holiday scene, upload your photo and digitally “try on” all four festive sweater styles to be downloaded or shared socially, keeping the festive fun going! The site will also have knitting patterns available for download, giving the crafty gift givers an opportunity to knit their own pair of holiday-spirited sweaters.

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Production Company

Producer: Greg Jordan

Production Company: Bootleg Films

Creative Agency

Account Management: Richard Moloney, Maciej Stryjek, Camilla Ahwazian

Business Affairs: Jane Routledge

Creative Agency: AMV BBDO

Designer: Richard Holgate, Lynn Cockburn

Digital Designer: Sean McCarthy, Ian Patrick

Director: Tim Kirkby

Strategy: Lola Finney

Categories: Home, Pet Supplies

AMV BBDO, Tue, 06 Dec 2016 12:43:22 GMT