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Dogs Against Stress: Why Rescue Dogs Are Being Matched with Dutch Employees

Creative 259 Add to collection

Dutch health insurance firm Menzis and DDB & Tribal Amsterdam aim to reduce stress levels with the initiative

Dogs Against Stress: Why Rescue Dogs Are Being Matched with Dutch Employees
Did you know that over half of Dutch people suffer from stress? Even in the famously laid-back and liberal Netherlands, stress is evidently a problem. To help tackle this problem, Menzis Health Insurance is showing how dogs can play a role in reducing stress in humans through a unique initiative called ‘Dogs Against Stress’, created by their lead agency DDB & Tribal Amsterdam.

The campaign is based on research conducted both independently and by Menzis, showing that indeed over 50% of all Dutch people experience stress-related symptoms – for which Menzis Health Insurance offers different solutions. However, many studies – including one by Harvard Medical School, show that interacting with dogs has many health benefits and a stress-reducing effect.

But the problem is this: how can people who do not own a dog themselves – because they can’t or don’t want to – to be around a dog regularly anyway? And especially at work, where much of the stress originates from? 

The answer is ‘Dogs Against Stress’ - a collaboration between companies and animal shelters. Employees are activated to take part and adopt a ‘company dog’. A shelter dog, adopted full-time by one employee, and taken to their place of work every day to provide companionship to all employees. 



Each dog in the programme is saved from a lonely life in the shelter - and all employees at the companies involved have the chance to be more relaxed, have fun, and see their stress levels go down. A win-win situation for humans and animals, alike.

People can discover more about stress at Menzis Health Insurance SamenGezond: an online environment that encourages people – even if they are not insured at Menzis Health Insurance – to make healthier choices in life. At this website, people can download a toolkit to convince their employers and colleagues of the benefits of bringing in a company dog. The toolkit includes a questionnaire and an application form. The dogs are specially selected by the shelters to have a character that is a good fit for a company with multiple employees.

The ‘Dogs Against Stress’ campaign includes an online documentary and a radio campaign, as well as online bannering.
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Client

Brand: Menzis Health Insurance

Client: Maurice van Dijk

Post Production / VFX

Post Production Company: De Grot

Sound

Sound Company: Audentity

Creative Agency

Creative Agency: DDB & Tribal Amsterdam

Creative Director: Ed van Bennekom, Jasper Diks

Producer: Renate Ebbenhorst

Concept: Ed van Bennekom, Jasper Diks

Business Director: Linda de Graaff

Production Company

Production Company: Halal Film & Photography

Director: Anna van ‘t Heck

Producer: Ronald Hietbrink

DOP: Tim Kerbosch

Offline

Edit Company: Kapsalon

Genres: Documentary, People

Categories: Insurance, Finance

DDB EMEA, Wed, 31 Oct 2018 17:15:40 GMT