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Does Your Dog Have a Drinking Problem? Whistle Health and DCX Highlight Preventive Care for Dogs

Creative 80 Add to collection

DCX launches first work for the AI-enabled, data-driven smart device

Does Your Dog Have a Drinking Problem? Whistle Health and DCX Highlight Preventive Care for Dogs

DCX growth accelerator has created its first advertising campaign for Whistle Health, a new, AI-enabled, data-driven smart device that tracks a dog’s activity, behavior, and wellness. This is also Whistle’s first major advertising campaign. 

The work runs through the end of June - six 15-second verite-style executions are set to a soundtrack of Bossa Nova and correlate with a behavior like licking, scratching, eating, drinking, sleeping, or activity. One spot opens on a cute puppy at its dinner bowl when back legs mysteriously lift up until it does a clumsy somersault over the plate. Another moment caught on cam: A bunch of puppies feeding at a bowl while circling it as if they’re starring in a Busby Berkeley musical.


The ad tells how the Whistle device can ‘Track every lick, scratch and sip” and can alert pet parents of a potential problem. The tagline: “Dog, Understood.”

The creative will run on Connected TV (Hulu, YouTube!); OOH (in Brooklyn, LA, SF); Paid Social, and National digital TV. OOH will include Bus Wraps, NYC Subway ads (animated digital), LINK NYC (animated digital), Buildings (Williamsburg), and a Wallscape (SOMA SF).


Leveraging a vast collection of data, gathered over four years from over 100,000 pets worldwide, Whistle Health has industry-leading AI that can translate every dog’s movements into a personalized, holistic wellness index. The result is a first-of-its kind health device that helps pet parents see what’s actually happening with their dog’s health at all times. When paired with the Whistle app, the device can detect issues and alert pet parents of potential problems like excessive scratching or changes in eating habits, and automatically connect them to a veterinarian through Whistle’s Ask a Vet feature.  


The objective is to create brand awareness and educate people on the functionality and purpose of these smart devices. By translating their pet’s behavior into unprecedented health insights, Whistle reveals better ways to care to the pet parents.

"We are going through a seismic, generational shift in how Millennials take care of their pets," said Spencer Baim, Chief Brand Officer, Kinship. "Their deep desire to understand their dog has now been met with this game-changing device. Our first national brand campaign speaks their language."

Whistle Health and other Whistle products are available at www.whistle.com. Kinship and DCX started working together officially in December of 2021.

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Credits

CLIENT NAME: Kinship

CAMPAIGN TITLE: Whistle. Dog Understood

AGENCY: DCX Growth Accelerator

CHIEF CREATIVE OFFICER: Doug Cameron

EXECUTIVE CREATIVE DIRECTORS: Tommy Noonan, Al Kelly

CREATIVE DIRECTOR: Alistair Chew

ART DIRECTOR: Tommy Noonan

COPYWRITERS: Al Kelly, Alistair Chew

DESIGNER: Alistair Chew

PHOTOGRAPHER: Randall Ford

INTEGRATED PRODUCER: Destiny Hammon

DIRECTOR: Randall Ford

EXECUTIVE PRODUCER (PRODUCTION CO): Tom Dunlap

PRODUCER (PRODUCTION CO): SuperBloom

EDITOR: Tim Hyten

PRODUCTION SERVICE COMPANY: Catch & Release

AGENCY ACCOUNT LEAD: Elisabeth Stermer

ACCOUNT EXECUTIVE: Krysten Krulik

STRATEGY: Sam Levison

Genres: Comedy

Categories: Home, Pet Supplies

Sapka Communications, Mon, 23 May 2022 07:35:19 GMT