Wed, 23 Mar 2016 10:34:26 GMT
A year after the launch of the McFirst menu, McDonald’s turned to its agency BETC Paris to develop a new campaign to promote the humbly priced menu.
The McFirst menu doesn’t just taste great, but also comes at the affordable price of 4.95 euros for a burger, fries and a drink. A clever choice obviously, and one that guarantees the intelligence of whoever orders it. So, it shouldn't come as a surprise when the film’s main character abruptly gets called in for advice on quite a serious matter…
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Production Company: Insurrection
Creative Agency: BETC Paris
Categories: Fast food, Retail and RestaurantsBETC Paris, Wed, 23 Mar 2016 10:34:26 GMT