Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Does Ordering from the McFirst Menu Make You a Genius? Probably Not...

Creative 3.2k Add to collection

BETC Paris launches its latest McDonald's work directed by Helmi through Insurrection

Does Ordering from the McFirst Menu Make You a Genius? Probably Not...

A year after the launch of the McFirst menu, McDonald’s turned to its agency BETC Paris to develop a new campaign to promote the humbly priced menu. 

The McFirst menu doesn’t just taste great, but also comes at the affordable price of 4.95 euros for a burger, fries and a drink. A clever choice obviously, and one that guarantees the intelligence of whoever orders it. So, it shouldn't come as a surprise when the film’s main character abruptly gets called in for advice on quite a serious matter…



view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: Helmi

Production Company: Insurrection

Creative Agency

Creative Agency: BETC Paris

Genres: Comedy

Categories: Fast food, Retail and Restaurants

BETC Paris, Wed, 23 Mar 2016 10:34:26 GMT