Does Meat Make You Flaccid? PETA Thinks So
Made by Y&R New York the print ad campaign shows people in scenes of sexual distress after being unable to copulate with their partners due to meat consumption
PETA, or People for the Ethical Treatment of Animals recently launched a series of print ads, created by Y&R New York, that shares awkward bedroom moments between three different couples in the aftermath of erectile dysfunction—and the animals who helped cause the problem.
PETA, which promotes animal rights and veganism, cites research that men who regularly eat meat — such as pigs, cows, or chickens — are more prone to erectile dysfunction than those who stick to a vegan lifestyle.
With the tagline “Meat Interrupts Your Sex Life,” PETA aims to show that by eliminating meat from a man’s diet not only saves the lives of animals, but can also reduce the risk of erectile dysfunction.
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Post Production / VFX
Retoucher: Guilherme Strecht
Assistant Producer: Aliza Roth / Haley Jackson
Chief Creative Officer: Leslie Sims
Creative Agency: Y&R New York
Director of Integrated Production: Greg Lotus
Director of Production: Kaia Hemming (Art)
Global Director: Thomas Shim (Creative)
Photographer: Mike Ruiz
Senior Art Director: Paulo Monteiro
Senior Copywriter: Pedro Cavalcanti
Global Executive Creative Director: Christian Carl
Categories: Food, Meat & FishVMLY&R North America, Fri, 30 Jun 2017 08:46:29 GMT