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Dockers' New Campaign Aims to Keep Modern Men 'Always On'

Creative 134 Add to collection

Campaign created by FCB West and produced by Biscuit, sees men tackling everyday problems with comedic and modern solutions

Dockers' New Campaign Aims to Keep Modern Men 'Always On'
Dockers and FCB West are revealing the second phase of its global brand platform, “Always On.”

Modern men are faced with a unique set of daily challenges, requiring them to always be ready for whatever life throws their way.

Dockers can help prepare them for any situation—whether it’s getting to work on time, or getting an airline upgrade on the fly.

The launch includes a mix of TV and digital, a fully integrated campaign leveraging insight from search behaviour to answering real questions, in a tongue-in-cheek way. Dockers’ offbeat, light-hearted approach to men’s fashion will surprise, and entertain.

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Sound Design: Machine Head

Sound Engineer: Joaby Deal

Sound Mix: One Union


Editor: Bob Spector

Post Production / VFX

Colourist: Colorist

Post Production Company: Beast Editorial

Production Company

Director: Clay Weiner

Production Company: Biscuit

Line Producer: Jon Messner


Advertiser: Dockers

Chief Marketing Officer: Jen Sey

Director: Alex List, Karen Riley-Grant (VP)

Project Manager: Michele Essayan (Senior)

Creative Agency

Account Executive: Casey Leong (Assistant)

Account Supervisor: Laura Feder

Art Director: Drew Meiser

Chief Creative Officer: Karin Onsager-Birch

Chief Strategy Officer: Simon White

Copywriter: Sara Mason, Frank Fusco

Creative Agency: FCB West

Director of Business Affairs: Mary Marhula

Group Creative Director: Mike Long

Group Management Director: Arlene Bae (SVP)

Head of Integrated Production: Elizabeth Morse

Planning Director: Ryan Riley

Senior Producer: Bill Spangler, Charlotte McConnell

Genres: Fashion & Beauty

Categories: Clothing and Fashion, Day Wear

FCB US, Wed, 21 Feb 2018 10:28:19 GMT