You may have heard a lot of people talking about responsive websites, but nobody took the time to explain why they’ve become so important almost overnight. So, we’ve set our minds on presenting the four key benefits of responsive websites and how they came to be.
The birth of responsiveness
Remember when all you could do with a phone was… well, give phone calls? Those days are long gone, as now we use our phones as our second selves. And that’s not all. We also use tablets (thank God for those super-mini-smart-laptops!) and laptops, and smart watches – and what not…
Technology is now available everywhere. Accessible from almost anywhere. There was only one problem… the websites were not adapted to the size of the screens they were being accessed from.
How can websites adapt?
That’s the question a lot of website developers asked themselves. They noticed that more and more people were ditching the traditional desktop PC and embracing the “internet on the go”: accessing the internet from their mobile phones or mobile gadgets.
Thus, over the past few years a technique known as “responsive design” started to gain traction. Nowadays, it is the main and most popular way to deal with “mobile versus desktop” web design issues.
Shortly put, responsive eliminated the need for users to zoom in and out when navigating on a website from their mobile devices.
Can you believe that by the end of 2012 there were more mobile devices than people? Knowing this, it’s easy to understand how responsiveness has become such an important factor in an online business’ website conversion rate, ROI, profits, and search results rankings.
Improve your search results rankings
On April 21st 2015, Google released a new algorithm update. It marked one of the most important changes in the way the search engine ranks websites. Thus, for the first time in history, the responsive websites were being given an edge over the non-responsive ones.
By having a responsive website you can actually boost your search engine rankings and occupy the first page in Google search results! If you want more online exposure and more visitors to your website, making it responsive is the first thing to consider…
Make your website accessible on all screens
What is your target audience? How are they using the internet?
Regardless of their gender, age, marital status or geographical location, most of your potential customers have a smartphone, a tablet, or a laptop that is connected to the internet. What’s more, a large percentage of them are making purchases from their mobile devices.
Now, a responsive website enables you to sell to your customers while they are on a train, walking in the park, or in a club with their friends. All it takes is for them to go to your website from their mobile devices, and press the ‘buy’ button.
Unrivaled user experience
Talking about sales, if you want to close the deal with a client from their mobile device, you need immaculate website user experience. A responsive website redefines the way you communicate with your clients by highlighting your business top deals and best services in a way that is visually appealing.
This helps to build the Know-Like-Trust factor, meaning that users will come to 'know' you better (because you are available where they are searching for you: from their mobile devices), then they will 'like' you (because your website is easy to navigate, it is branded, and it is visually appealing), and they will eventually come to 'trust' you (because a responsive website looks professional and works flawlessly across all types of screens).
Now it's your turn to ask yourself:
– Do you think a responsive website helps you keep up to date with the latest online marketing trends?
– What are the reasons you have chosen to create a responsive website, and why would you recommend having such a website?
– Do you want your business to be available on all screens?
Akash deep Shakya is business development manager at EB Pearls Sydney