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Do You Know What Your Marketing is Doing?

Creative 0 Add to collection

An over-eager encyclopaedia CEO gets a little crazy in GSP's latest for Adobe

Do You Know What Your Marketing is Doing?

Do you know what your marketing is doing?


The new spot from Adobe and Goodby Silverstein & Partners tells the story of an over-eager but under-educated Encyclopaedia CEO (played by Oscar nominated actor Michael Learner) who goes a little crazy when his company sees a spike in online orders. 

 


The spot is featured predominately at Advertising Week this week in NYC to promote Adobe's Marketing Cloud service for markets and advertisers. The commercial is also the first Adobe ad to air on TV in 10 years, playing on CNBC and Bloomberg. 


Credits


Ad Agency: Goodby, Silverstein & Partners
Client: Adobe 
Campaign: Do You Know What Your Marketing Is Doing?


Partner: Rich Silverstein
Executive Creative Director:
Creative Director: 
Associate Creative Director: Will Elliott, Patrick Knowlton
Art Director: Nick Luckett
Copywriter: Drew Burton


Director of Production/ Associate Partner – Cindy Fluitt
Executive Producer: Cat Reynolds
Broadcast Producer: Sara Krider


Associate Partner: Todd Grantham
Account Director: Joel Giullian
Account Manager: Melody Cheung
Assistant Account Manager: Laura Black


Business Affairs Manager: Chrissy Shearer        


Production Company: Prettybird
Director: Isaiah Seret
Co-Founder/Executive Producer: Kerstin Emhoff
Executive producer: Ali Brown
Line Producer:     Bridgitte Pugh
Director of Photography: James Whitaker
                                            

Editing House:     Cut + Run
Editor: Pete Koob
Executive Producer: Deanne Mehling
Producers: Amburr Farls & Kelly Koppen-Manjon 
Assistant Editor: Regina Rivard    


Color: a52
Colorist: Paul Yacono


VFX: a52
EP: Megan Meloth / Jennifer Sofio - Hall
Producer: Daughn Godd Ward
VFX Supervisor: Andy Rafael Barrios
2D: Steve Wolff, Dave Levine, Bruno Parenti, Christel  Hazard, Cameron Coombs, Enid Dalkoff, Eric Mattson
3D: Kirk Shintani, Adam Newman                        


Music House:    Squeak E. Clean Productions
Composer: Jason Murgo for Squeak E. Clean Productions
Executive Producer: Carol Dunn
Music & Sound Design Producer: Jack Catlin
Sound Designer: Andres Velasquez for Squeak E. Clean Productions                                        

Mix: Eleven Sound                                
Audio Mixer: Jeff Payne
Audio Assistant: Ben Freer
Audio Producer: Suzanne Hollingshead    

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Categories: Business Services, Business Software

lbbonline.com, Wed, 25 Sep 2013 10:30:10 GMT