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Group745
Group745
Group745
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Group745
Group745
Creative in association withGear Seven
Group745

Do you know what 2012 will bring?

10/01/2012
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Let the T-shirt tell you Mother London's 'Mother's Psychic Tees' in support of UK charity Age UK
Two weeks ago, Mother London launched Mother’s Psychic Tees. One hundred blank T-shirts have been given to Los Angeles-based psychic Lucinda Clare.

At lunch time today only seven blank t-shirts remained!

Miss Clare has worked for Scotland Yard and the US police in solving crimes and lends her spiritual powers to major celebrities. She has now used her extraordinary talent to predict the destiny of each future T-shirt wearer. That prediction has been printed onto the T-shirt and now awaits its owner. Could that be you? 
 
Only the T-shirt knows.
 
There is no size guide, nor will wearers know what is written on the T-shirt until it is in their hands. Mother’s Psychic T-shirts insists everyone’s choice has already been predestined. Instead customers must pick their tee by number. A warning, though. One T-shirt is unavailable for sale. Miss Clare has refused to say what she saw when predicting this garment. 
 
Mother’s Psychic T-shirts are £100. £100 you say? Every single penny of the £100 will go to Age UK, the UK’s largest charity for older people, which aims to make a real difference to their lives. And remember, like your destiny these T-shirts are one of a kind. An individual psychic reading and design has gone into each tee. 
In other words, no one in the world will have a Psychic T-shirt like yours. 
 
Once ordered, the T-shirt will be sent back to the customer accompanied by an audio clip of the full T-shirt reading. Mother’s Psychic Tees urges customers to think carefully before they open it. Is it for them? Or perhaps this destiny is meant for another. Could it be the perfect Christmas gift? To get started, just think of a number and let destiny take care of the rest. 
 
Stephen Butler, Creative Partner from Mother said: “Next year is looking so unpredictable, wouldn’t it be nice to know something is certain?”
 
99 T shirts went on sale on www.psychictees.com from Wednesday 7th December. As a gesture of Christmas goodwill, Mother’s Psychic Tees has sent one particular number to the Prime Minister. 
 
Mother’s Psychic Tees has been conceived with Steve Coe and I Love Boxie. If this collection is a success, then the label will continue... For now, only the T shirt knows that.