Fri, 12 Mar 2021 10:24:55 GMT
Dolphin Walk-In Showers, a company dedicated to enabling people with diminishing mobility to enjoy bathing in a luxurious, spacious and safe space, has unveiled its first TV ad today, boldly encouraging the elderly to do the things they’ve always meant to.
The 30-second TV spot titled ‘Skydive’, created by new brand building, communications and analytics agency Boldspace, is the first instalment of a series where we see an elderly man skydiving, shouting to his wife Brenda ‘when I said we should do the things we always meant to, I was talking about the bathroom!’. The spot pays off with the Dolphin product experience and promise to ‘fit it in just one day’.
The strategy, led by Boldspace co-founder Nick Ford-Young, taps into assisted-living renovations often being put off despite the need, whilst challenging the ’helpless’ stereotype of the elderly portrayed by many brands; instead focussing on life being for living, and positioning Dolphin as the facilitator of this.
Zoë Gallagher, co-founder at Dolphin Walk-In Showers and Bathrooms, said:“There are many different reasons why our customers choose to upgrade their existing traditional bath to a modern, large, walk in shower, but all lead to a better quality of life. We are passionate about our elderly customers squeezing every drop of enjoyment out of life. Boldspace set the scene for us with such positive energy, clarity, enthusiasm and great humour that the direction of this campaign was crystal clear from the outset and has spilled over by the bucket load into the final product.”
Nick Ford-Young, co-founder at Boldspace, said: “Our mission was to create work for Dolphin that stretched the budget and challenged the category, with care, humour and an infectious positivity, which is a huge part of how Zoe and Sean run their business and their lives. After the year we’ve all had, we want people to understand that Dolphin Walk-In Showers is a stepping-stone to help the elderly do the things they’ve been putting off, but always meant to.”
Dolphin Walk-In Showers and Boldspace aired the first ‘One Day’ ad – ‘Skydive’ on ITV on 11th March 2021.
Creative Director: Adam Griffin
Copywriter: Sarah Lindsay
Production: Arthur and Martha
Genres: People, Dialogue
Categories: Home, BathroomBoldspace, Fri, 12 Mar 2021 10:24:55 GMT