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Do Epic Debates the Challenges of the Marketing and Communications Industry



Do Epic Group announces the launch of a new series of debates in which industry experts will discuss the true challenges surrounding the advertising industry today, while keeping viewers entertained

Do Epic Debates the Challenges of the Marketing and Communications Industry
Do Epic Group, a global content creation and production company, today announced the launch of a series of debates designed to help professionals from within the industry to expose their perceptions on varying topics. The debates promise to tackle the truly challenging topics that often get over-looked.

The decision to create debates, rather than the increasingly common webinars and talks, was taken to ensure that all topics are given the opportunity to be considered from every angle. The first topic (during a time of crisis, brands should maintain their marketing spend) is designed to help the series start with something that is relevant to all, and divisive in nature.

The entertaining side of this however comes in its interactive voting process. Two teams will be pegged against each other to discuss either side of any given topic, it is the viewers that will decide who had the best argument. During these live-streamed debates viewers will be asked to consider
both sides of the argument and then vote at the end on which team had the more compelling arguments.

“Our industry has often faced challenges, not simply during these social and economic times, it is Covid-19 and its impact on the world that has brought them to light,” says Ramzi Moutran, founder and CCO of Do Epic Group. “Those challenges were talked about in the corridors of agencies and organisations across the region and the world. I strongly feel it is time to allow the professionals from this industry to openly speak about these topics and let those watching tell us what they really think.”

The first round of debates will be held on Thursday 14th May at 4.30pm UAE time and will be debated by two very capable teams. To register, click here.

Team A:
Heba Sayed - business development and engagement leader, Cloud and Cognitive Software, IBM Middle East and Africa
Becky Jeffries - marketing director, Tribal Credit
Radwa Hassan - regional marketing director, Emerging Markets EMEA, Hitachi Vantara

Team B:
Hussein Dajani - general manager - Digital and Customer Experience Transformation - Africa, Middle East, India, and Turkey, Nissan Motor Co.
Alican Satir - Digital and Customer Experience Transformation manager - Africa, Middle East, India, and Turkey, Nissan Motor Co.
Yasser El Sarw - deputy general manager - Digital Marketing - Africa, Middle East, India, and Turkey, Nissan Motor Co.
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Categories: Social, Corporate, Social and PSAs

Do Epic UK, Tue, 12 May 2020 10:59:00 GMT