Full-service advertising and marketing agency DNA has announced the promotion of long-time agency executive Chris Witherspoon to President and Chief Growth Officer, a new position at the agency. The agency also announced that award-winning Creative Director Scott Fero is being promoted to Executive Creative Director.
The moves put in place an extended leadership and management team designed to accelerate the agency’s already fast-paced growth. Agency CEO and co-founder Alan Brown will continue to focus on guiding the agency’s leadership, its offering and vision. Co-founder and creative leader Dan Gross will become Chairman of the agency, focusing on long-term strategic initiatives including potential partnerships and acquisitions.
“As we enter our 20th year as an independent agency, we recognise that we have an opportunity and responsibility to ensure our agency’s evolution as our industry continues to change,” Alan Brown says. “We’re fortunate to have a very deep pool of talent that represents our next-generation leadership. Chris and Scott have been integral to our growth, and to diversifying our offering to be ahead of industry trends. We’re excited to be able to promote them both to executive leadership roles at DNA.”
Chris Witherspoon was previously Principal and Managing Director, and will focus on growing DNA’s national client base and operations. He will also help clients grow their businesses in his role as Chief Growth Officer. He joined DNA in 2008 after four years in senior roles at Publicis West, where he rose to EVP, leading client and business development teams and working with clients including T-Mobile, Citi, Hewlett-Packard and others. In addition, he has worked at many of the industry’s most celebrated agencies, including Goodby, Silverstein & Partners, TBWA/Chiat/Day and Fallon.
Scott Fero joined DNA last year after three years as Creative Director at Publicis in Seattle, where he helped bring in clients such as Aflac and contributed to highly regarded campaigns for Visit Seattle, American Girls and T-Mobile. He also held creative roles at Seattle agencies Cole & Weber, Borders Perrin Norander and DDB Seattle, where he created integrated campaigns for iconic brands including McDonald’s, HP, Nike, Kraft Heinz and the International Olympic Committee.
“Scott has been a dynamic leader for our creative department,” Dan Gross says. “He’s a great facilitator of ideas, and a nurturer of talent. He’s the ideal leader to oversee DNA’s day-to-day creative operations and inspire our teams.”
The promotions follow a record year for DNA, which included growth from existing clients and the addition of new clients including MemorialCare Health System, Cray computers, Consumer Cellular, Amazon and Ben Bridge Jewelers.