The Marketing Standard
Wed, 07 Nov 2018 11:46:01 GMT
Independent Seattle integrated agency DNA is expanding its capabilities with the addition of Gabe Hajiani in the new role of Head of Creation and Content. He was previously Partner at Wexley School for Girls where he helped grow the agency and its services over 10 years across production and project management.
Gabe will become part of DNA’s management team. He is being charged with expanding the agency’s experience branding and integrated production capabilities across digital and traditional communications. He will also lead DNA’s recently launched independent production company.
“We are creating new ways for consumers to experience our client’s brands that extend beyond more traditional models of communication,” explained Chris Witherspoon, President and Chief Growth Officer of DNA. “Gabe brings us deep skills in making and building brand experiences that leverages his background as an architect, sculptor and marketer.”
At Wexley, among the many projects Gabe championed was the creation of The Medalist – an 11-Foot bronze statue at the new Headquarters of Brooks Running. The Medalist was forged with running medals from thousands of runners around the world who donated them to be part of something bigger after learning about the statue on social media and in-store.
“The past year has seen DNA expand its leadership team and its approach,” explained Gabe Hajiani. “It is embracing the future of marketing and investing in bringing in new kinds of talent. I’m excited to be part of its evolution and ongoing independence.”
Gabe rejoins fellow Wexley alum Christine Wise, who joined DNA in July as Chief Strategy Officer and part of its leadership team. Since May, DNA has added six former Wexley staffers to the agency which also includes, Rob Scherzer as Senior Data Strategist, Chelsea Webber as Senior Brand Strategist, Annie Richards as Account Director and Lindell Serrin as Senior Art Director & Designer.
“As we looked at celebrating our 20th year, we saw an opportunity to accelerate our growth and offering by bringing in seasoned talent with different skill sets, to bring new ideas to our growing list of clients,” explained Alan Brown, CEO of DNA. “We are fortunate that our independence and culture is a magnet for like-minded creative individuals who chose DNA as their next home.”view more - Hires, Wins & BusinessThe Marketing Standard, Wed, 07 Nov 2018 11:46:01 GMT