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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

DLV BBDO Melds Man & Machine In Intense Global Yamaha Ad

05/11/2014
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abstr^ct:groove uses projection mapping to give Valentino Rossi an upgrade

abstr^ct:groove introduces the new Yamaha R1 global film. Developed together with DLV BBDO's creative team, the film was shot between Japan and Italy.

For this spot, Many different cameras were used (Arri Alexa, Sony F55, Red Epic, Red Scarlet, Phantom, Blackmagic, GoPro and an iPhone.), types of lenses (Fujinon Alura, Zeiss Masterprime and Cooke S4) and techniques to capture the idea of symbiosis between superchampion Valentino Rossi and the fastest sport bike available on the market. 

abstr^ct:groove created many in-camera effects and also had fun experimenting with body projection mapping.



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