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DLV BBDO Melds Man & Machine In Intense Global Yamaha Ad
abstr^ct:groove uses projection mapping to give Valentino Rossi an upgrade
abstr^ct:groove introduces the new Yamaha R1 global film. Developed together with DLV BBDO's creative team, the film was shot between Japan and Italy.
For this spot, Many different cameras were used (Arri Alexa, Sony F55, Red Epic, Red Scarlet, Phantom, Blackmagic, GoPro and an iPhone.), types of lenses (Fujinon Alura, Zeiss Masterprime and Cooke S4) and techniques to capture the idea of symbiosis between superchampion Valentino Rossi and the fastest sport bike available on the market.
abstr^ct:groove created many in-camera effects and also had fun experimenting with body projection mapping.
Music
Music Production: Franky B and the Cryptic Monkeys
Sound Design: Daniele Famà, Michele Benedetti (Gigasound studio)
Sound Engineer: Bunt Stafford-Clark
Offline
Editor: Luigi Pane
Post Production / VFX
Colourist: Diego La Rosa
Production Company
Director: Luigi Pane
DOP: Diego Indraccolo
Executive Producer: Giada Risso
Producer: Claudia Amendola, Alessandro Salerno
Production Company: abstr^ct
Animation
Animator: Claudio Capellini, Sergio Fornasieri, Pierpaolo Mantuano, Valentina Vicini
Client
Advertiser: Yamaha
Creative Agency
Creative Agency: DLV BBDO Milan
Executive Creative Director: Stefania Siani, Federico Pepe
Genres: Animation, Visual VFX, People
Categories: Automotive, Bikes
lbbonline.com, Wed, 05 Nov 2014 14:51:06 GMT