MullenLowe Group UK
Fri, 21 Mar 2014 14:04:25 GMT
The hotly contested British Heart Foundation pitch has been won by DLKW Lowe. Details are being finalised but the agency will start work immediately across all key British Heart Foundation initiatives, as full service AOR. The brief extends across all advertising, online, retail and social media activation. The agency pitched against a number of agencies including M&C Saatchi and Publicis and the incumbent was Grey.
Nick Radmore, Head of Social Marketing and Brand at the British Heart Foundation said:- “We’re excited to be working with DLKW Lowe. Their pitch was strategic, creative and full of energy. We’re looking forward to working with them to continue saving lives and fighting for every heartbeat.”
Richard Warren, CEO, DLKW Lowe added: "We're thrilled to be appointed, and are passionate about helping BHF become a world class, cohesive, modern, integrated brand"
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Categories: Health, Corporate, Social and PSAsMullenLowe Group UK, Fri, 21 Mar 2014 14:04:25 GMT