DLKW Lowe Pokes Fun at the Unlikely Star of the World Cup

For some reason, everyone & their football-fanatic grandmother is talking about the 'magical' disappearing foam that debuted at this years World Cup

Well, Sure and DLKW Lowe have jumped on the attention that the World Cup referee spray is getting with this clever tactical ad, reinforcing Sure's invisible anti-white mark protection.

Credits

CLIENT: Sure. AGENCY: DLKW Lowe

Global Creative Director*: Christine Jones

CREATIVE TEAM*: Seb Housden, Ben McCarthy

PLANNER: Lex Robinson

MEDIA AGENCY: PHD