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DJ Khaled Duets with Small Business Owners in Intuit Quickbooks First Ever Big Game Spot

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TBWA\Chiat\Day LA campaign sees business owners celebrate small wins

DJ Khaled Duets with Small Business Owners in Intuit Quickbooks First Ever Big Game Spot

During the biggest football game of the season on February 13th, Intuit QuickBooks will unveil a 30-second ad – the first-ever commercial for The Big Game dedicated to the QuickBooks and Mailchimp brands. The spot from Intuit, the global technology platform that makes QuickBooks, TurboTax, Mint, Credit Karma, and Mailchimp, features Grammy award-winning musician and producer, DJ Khaled and will air in the fourth quarter. The ad, which will air in the US and Canada, is part of QuickBooks’ new Early Start campaign that’s focused on helping new entrepreneurs succeed while navigating the duality of emotions many small business owners experience when pursuing their passions.

“Our ad celebrates the entrepreneurial spirit and reveals the range of emotions that come with starting a small business. From excitement and confidence in their craft to anxiety and uncertainty about how to manage critical business operations, the ad blends this emotional journey with humour helped by DJ Khaled,” said Dan McCarthy, senior vice president, chief business officer at Intuit. “We're excited to have this incredible opportunity to inspire the millions of new entrepreneurs who will be watching the game and spotlight how QuickBooks and Mailchimp can help them succeed.” 

Intuit is bringing QuickBooks and Mailchimp together to create a robust engine for small business success through an end-to-end platform that combines marketing tools and sales data to accelerate growth. Currently, QuickBooks Online customers can sync real-time customer data into Mailchimp and leverage its marketing tools to enhance engagement with new and existing customers.

Giving Back to Small Businesses in Los Angeles

In addition to the commercial, QuickBooks and Mailchimp teamed up with the Los Angeles Rams to provide $25,000 grants to three Black-owned businesses in and around Inglewood, Calif., the host city of The Big Game and future home of Intuit Dome. The three small business owners - Glow + Flow Beauty Supply, South LA Cafe and Burn Cycling - were selected because of their inspiring stories of starting and growing in their community. They were surprised with the growth grants last week and also received free one-year subscriptions to QuickBooks Online and Mailchimp. These efforts are part of Intuit’s long term commitment to the L.A. area to power prosperity in the local community, which includes its Prosperity Hub School District program that empowers the next generation of students to develop entrepreneurial and financial skills.

17 Million New Small Businesses Predicted in 2022

QuickBooks launched the Early Start campaign in January following its forecast that 17 million new small businesses will be formed in 2022. The multi-channel, integrated campaign includes refreshingly candid ads, educational content and resources, a social media campaign, and influencer activations to amplify authentic personal stories, all designed to encourage, inspire and help early start businesses succeed. 

This 'Early Start' ad for The Big Game was created in partnership with Intuit QuickBooks’ creative agency of record TBWA\Chiat\Day LA.

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Client: QuickBooks

SVP, Chief Business Officer, QuickBooks: Daniel McCarthy

Director Global Brand Development, QuickBooks: Javier Martin

Group Manager Global Brand, QuickBooks: Natalie Alia

Senior Manager Global Brand, QuickBooks: Thom Suh

Senior Manager Global Brand, QuickBooks: Candace Lommerin

Associate Manager Global Brand, QuickBooks: Shannon Read

Principal Product Designer, QuickBooks: Suncica Lukic

Client: MailChimp

Chief Marketing Officer: Michelle Taite

Senior Director, Marketing: Stephanie James

Senior Director, Brand and Creative: Katie Potochney

Senior Director, Brand: Michael Mitchell


Agency: TBWA\Chiat\Day

CEO: Erin Riley

Chief Creative Officer: Renato Fernandez

Executive Creative Director: Kirsten Rutherford

Creative Director: Martin Insua

Creative Director: Ezequiel Soules

Art Director: Martin Insua, David DeRoma

Copywriter: Ezequiel Soules, Nathan Dills, Aaron Blitzstein

Executive Producer: Christopher Spencer

Senior Producer: Jeff Yee

Producer: Sophie Borris

Global Brand Lead: Carla Weaver

Business Director: Teddy Notari

Account Supervisor: Cady Pozolo

Operations Director: Claire Lynch

Global Planning Director: John Hickman

Strategy Director: Samira Shahabuddin

Associate Strategy Director: Laurelin Ontai

Senior Director of Data: Laura Mayer

Senior Data Strategist: Zahara Chaudhry

Director of Business Affairs: Robin Rossi

Talent Payment Managers: Leila Scheffer, Adele Orsen

Director of Traffic Operations: Dessiah Davis

Traffic Manager: Anna Brito


Production Company: Arts&Sciences

Director: Matt Aselton

Director of Photography: Benn Martenson

Managing Partner / Executive Producer: Marc Marie

Partner / Managing Director: Mal Ward

Director of Production / Executive Producer: Christa Skotland

Executive Producer: Zoe Odlum


Editorial: Arcade Edit

Editor: Geoff Hounsell

Assistant Editor: Orion Fernando

Executive Producer: Crissy DeSimone

Senior Producer: Alexa Atkin


Colour: Primary

Colourist: Gregory Reese

Executive Producer: Thatcher Peterson

Producer: Jenny Bright

Producer: Diane Valera

Coordinator: Jessica Clark


VFX: The Mill

Head of Finishing / 2D Lead Artist: Thomas Downs

Designer: Dom Han

Designer: Anastasia Skrebneva

Designer: Shawn Li

Designer: Greg Park

Compositor / Clean-up Artists: SriLakshmi Hanumath Prasad, Aravind Mani, Josidh Thuvvassery, Arun Kumar, Manish Kumar

Comp Supervisor: Laique Khan Quraishi

Producer: Noan John Vinod, Oindrila Mitra

Head of Production: Jennie Fischer

Executive Producer: Melody Alexander

Producer: Joel Paisner

Associate Producer: Emily Vecchi


Audio Finishing: LIME Studios

Audio Mixer: Sam Casas

Sound Designer: Michael Anastasi

Additional Music: Adam Prinack

Executive Producer: Susie Boyajan


Music Supervision: BeGrizzlee

Music Supervisor: Andy Hamm

Producer: Scarlett Hannon

Genres: People, Comedy

TBWA\Chiat\Day LA, Mon, 14 Feb 2022 09:33:40 GMT