E&J Gallo has just launched a new dedicated brand campaign in support of its namesake Gallo Family Vineyards. This represents the first new campaign for the brand in almost five years.
Today, families aren’t just about the people you’re related to, but also the people you relate to. For example, there are families bound by bowling or polar bear club or working together in a salon. And so, Gallo Family Vineyards is carrying on its tradition of celebrating modern families by commemorating the bonds that tie them together. For its new campaign, it has adopted a new platform, “For all your families,” which will be supported by a multimedia effort designed to appeal to this broader audience with its growing taste for wine.
At the center of the new campaign is a microsite called the “Crest Creator” where you can design custom crests for all your families. Video advertising and social media will drive people to this site where they can play with 17 different crest templates and 300+ symbols to celebrate their own family identity.
The campaign was created and developed by BBDO San Francisco.
Click on the link below for a glimpse at the Crest Creator:
Gallo Family Vineyards Crest Creator Credits
Client: Gallo Family Vineyards
Agency - BBDO San Francisco
Executive Creative Director – Craig Mangan
Creative Director – Amber Justis
Art Director – Alyssa Collis
Copywriter – Nate Totten
Head of Digital Production – Michelle Excell
Account Management – Jessica Kammerich
Account Management – Kerri Martin
Director of Strategy – Matt Herrmann
Strategist – Stephanie Charlebois
Production Company - Royale
Partner/Executive Creative Director - Brien Holman
Partner/Executive Creative Director - Jayson Whitmore
Partner/Managing Director - Jen Lucero
Sr. Art Director - Loren Judah
Producer - John Gerard
Head of Digital Production - Beck Henderer-Peña
Executive Producer - Chris Volckmann
Categories: Alcoholic Beverages, Wineslbbonline.com, Tue, 08 Oct 2013 10:40:07 GMT