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DIY Castrol Ad Encourages Drivers to ‘Hang Up Your Key’

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The light-hearted campaign with a serious message was created and delivered in six days by WPP agencies

DIY Castrol Ad Encourages Drivers to ‘Hang Up Your Key’
Ahead of a long and sunny Easter weekend, Castrol, a brand that has kept people moving for 120 years, launched a social film to encourage drivers to stay home.

The film uses a series of user-generated video clips featuring Castrol employees and workshop owners, alongside professional race drivers Daniel Ricciardo, Esteban Ocon, and Petter and Oliver Solberg. All safely playing with toy cars at home and hanging up their car keys, and shot safely in people’s homes.

Although the video carries a meaningful message, the campaign’s lighthearted tone aims at cutting through the more serious Covid-19 messages to rekindle playful memories of childhood toy cars.

The campaign was created and delivered in six days in a great remote work effort by a WPP team led by Ogilvy (strategy/account), VMLY&R (creative), Hogarth (production), Mindshare and Neo (media).

The film is live on Castrol’s social channels.

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Categories: Tyres and vehicle utilities, Automotive

VMLY&R London, Tue, 14 Apr 2020 16:31:36 GMT