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Diverse Characters Get Solutions in the Palm of Their Hands in Launch Film for Singapore Personal Access App

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Produced by Final Frontier and directed by Jaime Álvarez Sobreviela + Buda.tv, the animated launch film showcases the app features through relatable 3D characters

Diverse Characters Get Solutions in the Palm of Their Hands in Launch Film for Singapore Personal Access App

Final Frontier and The Secret Little Agency collaborated to create the launch film for the new Singpass app, a palm-of-your-hand solution developed by the Singaporean government to make the lives of citizens easier. 

Co-directed by Jaime Álvarez Sobreviela, widely known for his Mr. Kat universe, in collaboration with Buenos Aires-based studio, Buda, the film sees the diverse cast of characters take advantage of tech solutions provided by the new Singpass digital ID to make the demands of everyday life easier and safer.

On the international aspect of the process, the Buda team highlights that “if a few years ago we had thought of a project for Singapore, directed from Buenos Aires, with production in Shanghai, art and animation from Peru & Spain, and development from Argentina, it would have seemed crazy to us. Today it has become our way of working”.

Jaime Sobreviela adds about the collaboration: “the process with Final Frontier makes the work so much easier, always feeling supported and allowing space to create while keeping every part of the production covered and on schedule. We can work in different regions of the world and yet feel like we live next door!”

Because the project needed to speak directly to Singaporeans on an everyday level, the team had to dive deep into the local culture and people. “I loved discovering about Singapore: the fabulous HDBs, the dragon playground, the colorful shophouses, gardens and so much more!”, explains Jaime. 

For Buda: “the biggest challenge in this project, which was fundamental and at the same time the one we enjoyed the most, was to work alongside the agency in Singapore to get this understand of customs, forms, and daily landscape, so that each object on the scene would fit in the daily life of its inhabitants”, the team concludes. 


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Agency: The Secret Little Agency

Production Co: Final Frontier

Direction: Jaime Álvarez Sobreviela & Buda.tv

Executive Producer: Gus Karam, Julieta Zajaczkowski and Ryan Shanholtzer

Project Manager: Julia Francucci

Line Producer: Ignacio Godoy

Art Assistant: Malena De Luca

Art Direction: Jaime Álvarez Sobreviela

Animation Director: Martín Dasnoy

3D Look Dev: Dalmiro Buigues

Animation: Golem

3D Modeling: Matías Sánchez, Agustín Páez, Marcelo Pepice, Julio Velázquez

3D Shading: Dalmiro Buigues, Matías Sánchez, Agustín Páez, Marcelo Pepice

Tyflow: Julián Cook, Martín Dasnoy

Lighting & Render: Dalmiro Buigues, Matías Sánches, Marcelo Pepice

Composition: Dalmiro Buigues

Production: Ignacio Godoy

Music & Sound Design: Facundo Capece

VO: Fuse Asia

Genres: Animation

Final Frontier, Mon, 09 Aug 2021 20:24:06 GMT