Mon, 07 Nov 2016 13:51:16 GMT
This is the story of a young mermaid, alone in the depths of the sea, longing for a prince charming to spend her life with.
This is the story of a sailor, who falls into the sea, bringing hope to this young mermaid that her love story can finally happen.
This is also the story of a lifejacket that makes this love impossible, leaving this mermaid alone forever, as long as sailors wear it.
This is 9 months of collaboration between the SNSM (the National Maritime Rescue Organization), Publicis Conseil and Wizz, who worked hand in hand on this ambitious project.
Nearly 25 graphic designers and 3D animators have teamed up with Publicis Conseil’s creative team to produce this film, worth the work of the biggest animation studios. The SNSM (the National Maritime Rescue Organization) launches each year off the French coast over 5,200 interventions and rescues nearly 8,000 people.
But today it’s a message of prevention that the SNSM delivers: the sea is dangerous and being safe starts with the simple action of wearing a life jacket. This film also has the objective of raising awareness on the organization and generating donations, as they are almost their sole source of financing.
The campaign airs mid-November on TV, cinema, digital, and digital outdoor.
You can view the stunning animation in the video below:
And also check out a making-of video:
view more - Creative
Advertiser: French National Maritime Rescue Organization
3D Supervisor: Matthieu Negrel
Producer: Christelle Prud’homme
Production Coordinator: Natelene Darfeuille
Edit Assistant: Cecil Cahen
Art Director: Lucie Vallotton
Copywriter: Vincent Cusenier
Creative Agency: Publicis Conseil
Executive Creative Directors: Fabrice Delacourt, Olivier Desmettre
TV Producer: Prodigious- Pierre Marcus / Sophie Bouyer
Concept Artists: Yann Boyer
Director: Flying V
Producer: Matthieu Poirier
Production Company: Wizz / François Brun
Sound Design: James
Sound Mix: Jean-Jacques Hubert
Sound Production: Prodigious / Boris Nicou
3D Design: Fix studio
Genres: Animation, Music & Sound Design, Visual VFX, People, Storytelling
Categories: Social, Corporate, Social and PSAsPublicis Conseil, Mon, 07 Nov 2016 13:51:16 GMT