senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Ditch the No Nos for the Na Nas

21/08/2012
53
Share
Aussies are being encouraged to leave unhealthy foods in favour for a snack-time banana

 

‘Nature’s energy snack’ is being pushed to Australians in an attempt by the Australian Banana Industry to encourage people to ditch unhealthy and processed food. 
 
It is a three-year campaign and will run on TV, outdoor, digital and radio. The main focus will on the banana’s ‘longer lasting energy’. 
 
The spots will be time-targeted at mid-morning and mid-afternoon snack times to further nudge people to think about bananas, rather than a suspect chocolate bar. 
 
Agency, Elevencom, created the campaign. 
 

 
 
Credits
 
Client:  Australian Bananas
Client Team: David Weisz, Marketing Manager, Horticulture Australia Limited
Agency: Elevencom
Agency Team: Ryan Fallowfield, John McLachlan and Jono McCauley
Production Company: Filmgraphics Entertainment
Director: Ariel Martin
Producer: Lee Thompson
Music: Tony Buchen
Media: Ikon
 

 

Credits
Work from
Cheap Christmas
Price Chopper
12/04/2024
0
0
Survivor "Sadie"
Leukemia & Lymphoma Society
12/04/2024
0
0
Survivor "Andy"
Leukemia & Lymphoma Society
12/04/2024
0
0
ALL THEIR WORK