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Ditch the No Nos for the Na Nas

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Aussies are being encouraged to leave unhealthy foods in favour for a snack-time banana

Ditch the No Nos for the Na Nas


‘Nature’s energy snack’ is being pushed to Australians in an attempt by the Australian Banana Industry to encourage people to ditch unhealthy and processed food. 
It is a three-year campaign and will run on TV, outdoor, digital and radio. The main focus will on the banana’s ‘longer lasting energy’. 
The spots will be time-targeted at mid-morning and mid-afternoon snack times to further nudge people to think about bananas, rather than a suspect chocolate bar. 
Agency, Elevencom, created the campaign. 

Client:  Australian Bananas
Client Team: David Weisz, Marketing Manager, Horticulture Australia Limited
Agency: Elevencom
Agency Team: Ryan Fallowfield, John McLachlan and Jono McCauley
Production Company: Filmgraphics Entertainment
Director: Ariel Martin
Producer: Lee Thompson
Music: Tony Buchen
Media: Ikon


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