‘Nature’s energy snack’ is being pushed to Australians in an attempt by the Australian Banana Industry to encourage people to ditch unhealthy and processed food.
It is a three-year campaign and will run on TV, outdoor, digital and radio. The main focus will on the banana’s ‘longer lasting energy’.
The spots will be time-targeted at mid-morning and mid-afternoon snack times to further nudge people to think about bananas, rather than a suspect chocolate bar.
Agency, Elevencom, created the campaign.
Client: Australian Bananas
Client Team: David Weisz, Marketing Manager, Horticulture Australia Limited
Agency Team: Ryan Fallowfield, John McLachlan and Jono McCauley
Production Company: Filmgraphics Entertainment
Director: Ariel Martin
Producer: Lee Thompson
Music: Tony Buchen