Ditch the No Nos for the Na Nas

‘Nature’s energy snack’ is being pushed to Australians in an attempt by the Australian Banana Industry to encourage people to ditch unhealthy and processed food. 

 

It is a three-year campaign and will run on TV, outdoor, digital and radio. The main focus will on the banana’s ‘longer lasting energy’. 

 

The spots will be time-targeted at mid-morning and mid-afternoon snack times to further nudge people to think about bananas, rather than a suspect chocolate bar. 

 

Agency, Elevencom, created the campaign.