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Ditch the Family Drama and Keep the Wireless Savings with Visible Ad

Creative 115 Add to collection

Holiday campaign offers family plan savings, without the family (or the family drama)

Ditch the Family Drama and Keep the Wireless Savings with Visible Ad

Visible, the Verizon-owned all digital wireless carrier, today announces the launch of their holiday campaign entitled ‘Smash the Drama,’ to amplify awareness of the carrier's first-to-market offering: family plan savings without the need for a traditional 'family plan.' Visible will be promoting the campaign with a tongue-in-cheek holiday spot, airing now; a holiday hotline where celebrity experts and influencers offer real-time drama relief and advice to fans; and an in-person and virtual holiday relief smash room called Visible Presents: Shatter the Family Drama built to literally smash the holiday drama.

Approximately one-third of wireless consumers subscribe to a single line plan versus a family plan, and Visible is focused on providing them with the same premium experience at the best rates in the industry: as low as $25/month for unlimited data, with taxes and fees included.

The creative spark for the campaign stemmed from the fact that, as CEO Angie Klein says, being single in wireless is similar to women facing the "pink tax," the cost increase women often pay on certain items such as razors and dry cleaning that men do not. Klein states, "Single people are in effect penalized by all the major telecommunications companies by requiring those not in a family to spend more on their monthly wireless plan. At Visible, we pride ourselves at providing real savings for everyone, no matter their family or relationship status."

Visible has created the first wireless plan that delivers family plan savings without the need for a traditional family structure or shared payments. Consumers can join with whomever they want, whenever they want, with how many people they want — because Visible understands that family comes in all forms. Even if consumers choose to fly solo, it is easy to join a 'party' with a stranger, ex, co-worker (you name it!) and still share the same savings. Visible's ultimate goal is to break the mould of what is traditional, while delivering service that is affordable and accessible for all - for as low as $25/month.

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Creative

Chief Creative Officer: Chris Sojka,

Executive Creative Director: Jeff Gillette,

Creative Director (Design): Courtney Schopfer,

Creative Director (Copy): Brett Dixon,

Associate Creative Director (Design): Matt Frye,

Associate Creative Director (Design): Alex Rhubart,

Designer: Brianna Bradley,

Designer: Charlotte Ableman,

Designer: Andy Diaz,

Senior Copywriter: Kelley Bode,

Copywriter: Tara Holmes,

Social Copywriter: Kelsey Nguyen,

Designer: Laure De La Cruz

Creative Director: Courtney Schopfer,

Associate Creative Director (Copy): CJ Thomas,

Associate Creative Director (Design): Julia Compton,

Associate Creative Director (Copy): Libby Dean,

Senior Designer: BriElle Munizzi,

Designer: Eric Holton,

Copywriter: Kelsey Nguyen,

Copywriter: Apoorva Prabhakar,

Associate Copywriter: Kaela Shelby,

Associate Designer: Sara Kuzmenka,

Chief Creative Officer: Chris Sojka,

Executive Creative Director: Jeff Gillette,

Creative Director (Design): Pedro Saldarriaga,

Creative Director (Copy): Mel Simonich,

Designer: Erin Anderson,

Senior Copywriter: Charity Lombardo,

Production

Associate Director of Production: Julia Goldsmith,

Senior Creative Producer: Trevor Chauvi,

Group Production Director: Brigid McEntee,

Senior Creative Producer: Jess Abood,

Associate Creative Producer: Kristion Matas,

Group Production Director: Brigid McEntee,

Freelance Executive Producer: Jessi Dana,

Production Company: O Positive

Director: Brian Billow,

Line Producer: Grayson Bithell,

Account

Group Account Director: Natalie Ross,

Account Director: Charlie Smith,

Account Executive: Sarah Korner,

Account Director: Bill Blatchley,

Group Account Director: Natalie Ross,

Account Supervisor: Sydney Sadler,

Strategy

Associate Comms Director: Darren Allison,

Social Strategist: Madison Allen,

Associate Comms Director: Darren Allison,

Social Strategist: Madison Allen,

Community Manager: Michelle Douglas,

Community Manager: Ian Rubini

Senior Comms Strategist: Darren Allison,

Social

Community Manager: Michelle Douglas,

Community Manager: Ian Rubini,

Smorgasbord - FABRICATION COMPANY

Client Service & Business Operations: Liam Fracht-Monroe,

Project Manager: Amanada Daniels,

Creative Direction & Strategy: Ken Trabert,

Production & Fabrication: Lee Robinson,

Zipline - PHOTO/VIDEO PRODUCTION COMPANY

Lead Producer - Co-Owner Zipline Media: Tommy Walters

Technical Director- Co-Owner Zipline Media: Matt Cerisano

Include Agency: Anchor

President & CEO: Victoria Calvert,

Senior Manager, Brand Strategy: Angela Bobo,

Head of Partnerships: Lulu Burns,

Marketing Associate: Maggie McMorrow,

Marketing Associate: Veronica McAuliffe,

Social - “Holiday Hotline”

CREATIVE AGENCY: Madwell

Creative
Production
Account
Strategy
Media

Performance Media Manager: Victoria Richter,

Associate Media Planner: Lyly Mitchell,

Director of Media Operations: Alex Strycula,


TVC - “No Family, No Drama” Credits

CREATIVE AGENCY: Madwell

Creative
Production
Account
Strategy
Media
Production
Edit

Editorial: Cut and Run

Editor: Jay Nelson,

Senior Producer: Jared Thomas,

Music and Sound

Music and Sound Design: Coupe

Sound Engineer: Alex Hawley,

Executive Producer: Aaron Lasko,

Executive Producer: Eric Singer,

Genres: Comedy, People

Sapka Communications, Thu, 16 Dec 2021 17:50:38 GMT