Shot remotely, babybaby’s latest 3D vs. reality creation is a promo for London-based disco/funk band Franc Moody. Though the band were unable to perform together in person, with a bit of creative problem solving and VFX know-how, the directing duo built them a virtual stage. And with the shoot’s entire kit list comprised of iPhones, green screens and duct tape, there was plenty of room for babybaby’s VFX skills to become the life of the video.
Director babybaby says: "Our initial idea pitched to the band was something along the lines of 'we’re going to put you in 3D worlds that we’ll create from scratch, and then fuck you up'. The band liked it, and we liked them for liking it. As we had to shoot this remotely, we decided to fully embrace the lo-fi look (but combine it with a slightly more advanced execution). We wanted to approach the edit as we always do, so we filmed real camera movements and extracted the movement data; inserting it into the 3D worlds making the whole thing a bit more lively and.. 'real’."
babybaby continues: "And to get an even more lo-fi texture we didn’t use the renders from the software, but instead recorded the screen while playing each shot in the software. An absolutely ridiculous and overcomplicated way to do it, but we’re happy with how it turned out."