Disney World Captures Pure Joy for First Timer's Program Campaign

BODEGA’s Samuel & Gunnar joined forces with Disney for the third time introducing Disney World’s highly anticipated first timer’s program.  

The directing team brought their visual storytelling to the happiest place on earth capturing the pure joy of families who had never before visited Disney. 

The global campaign shows the real magic that Disney brings to their parks and their families. The spots were conceived by the team at Yellow Shoes and designed to surprise and delight kids and their families with their exciting first journey to Disney World. 

“We were thrilled to again, collaborate with the team at Disney Yellow Shoes” said Samuel & Gunnar. “Capturing those first moments as the families entered the park was magical even for us!”