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DISH Network Hops Head First into Ad Campaign

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Havas Worldwide Chicago create some fun ads for March Madness

 DISH Network Hops Head First into Ad Campaign

Havas Worldwide Chicago have launched their new March Madness ad campaign for DISH Network. The campaign features Rebel Wilson as the voice of the new DISH mascot - a sassy kangaroo. The mascot makes her first appearance in a funny spot running in advance of March Madness, which marks HWW's Chicago's first work for DISH. 

The TV spot, “Mobile Basketball,” is supplemented by social media activations on Facebook and Twitter, also featuring the new mascot.




Credits


Mobile Basketball TV: 

Chief Creative Officer: Jason Peterson

Account Lead: Paul Marobella 

Executive Creative Director: Carl Rogers 

Strategy Director: Anna Newburn 

Creative Director: Ecole Weinstein 

Associate Creative Director: Benny Jackson 

Copywriters: Chelsea Berger, Beckett Short 

Broadcast Producers: Dave Evans, Elizabeth Hodge, Amanda Clay 

Production House: MPC 


Fight Song Digital:

Chief Creative Officer: Jason Peterson

Account Lead: Paul Marobella 

Executive Creative Director: Carl Rogers 

Strategy Director: Anna Newburn 

Strategy Director: Katrina Greenwood 

Creative Director: David Cuesta 

Associate Creative Director: Benny Jackson 

Art Director: Arthur Czerep 

Copywriters: Eric Kripas, Beckett Short, Chelsea Berger 

Broadcast Producers: David Evans, Joe Tipre, Elizabeth Hodge, Amanda Clay 

Account Leads: Ryan Cisler, Marissa Jaeckel 


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Genres: Animation, Comedy

Categories: Media and Entertainment, TV and Radio

lbbonline.com, Thu, 20 Mar 2014 13:21:05 GMT