Discovery/Adstream Partner in Latam
Global media technology group Adstream today announced further developments in its existing relationship with the Discovery Networks Latin America..................
DISCOVERY AND ADSTREAM PARTNER IN TVC BROADCAST TECHNOLOGY DEVELOPMENTS FOR LATIN AMERICA
Global media technology group Adstream today announced further developments in its existing relationship with the Discovery Networks Latin America/US Hispanic (DLA/USH). Adstream, which currently provides digital distribution for the channel in Europe and the US, will be going live with its digital services to Latin America on 19th July this year. This will mean an increased speed to market and improved quality for all of Discovery’s clients, plus a reduction in television commercial (TVC) delivery and production costs.
Discovery Latin America/US Hispanic receives content from 16 markets (including Asian and US markets) and currently has approximately 560 agencies that distribute content. To date all television commercials are received on tape at either local Discovery offices, or directly to its playout centre in Miami. The new streamlined workflow will also prove to be much more time effective for the channel and its clients, by reducing the time spent on data assessment.
Emmelie Forsyth, Broadcast Director at Adstream USA, commented: “We are proud to be working with such an innovative partner who we believe is pioneering the introduction of digital workflows in Latin America. The solution brings benefits to all parties, in terms of cost, time and quality, making Discovery a leader in terms of responsiveness to client needs”
Daniela Martinez, Director of Ad Sales Operations for DLA/USH, added: “Our focus has been to streamline broadcast technology workflows throughout Latin America and improve efficiency. By expanding our existing partnership with Adstream, we aim to provide even better service to our advertising partners.”
Adstream currently delivers content to DLA/USH through the Adstream Digital Delivery Platform, which has been working effectively for the past 18 months. The full content delivery programme will be rolled out to a number of Latin American countries including Argentina, Brazil, Chile, Colombia and Mexico.view more - CreativeAdstream London, Sun, 12 Sep 2010 16:00:00 GMT