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Discovery Taps SCS to Help Launch discovery+


The team developed thousands of creative assets needed to launch an entirely new streaming platform from the ground up alongside sonic branding

Discovery Taps SCS to Help Launch discovery+
The Discovery Networks product creative team had an enormous challenge in front of them. In just a few short months, they had to develop the entire user experience design for the discovery+ streaming platform, as well as over 1,000 show titles. The creative team at Discovery, led by senior director, product and brand creative, Ted Bramble, under GVP of product and design, Shawn Johnson, worked with SCS to support their internal team in the titanic mission. A mission that included helping style the platform UX, developing thousands of creative assets needed to launch an entirely new streaming platform from the ground up, and sonic branding.

Working through nights and weekends, the teams collaborated closely, exploring a wide range of design approaches that had to work with disparate IP assets from the entire Discovery universe of shows and talent. Once settling on a direction that offered a fresh, premium content experience for the new platform, it was applied across the platform in the hero UX screens for shows, genres and for networks.
At the same time, discovery+ needed a sound. SCS collaborated, crafted, and composed a fresh, new audio mnemonic and an entire suite of sonic branding for the discovery+ brand and variations for discovery+ Originals content as well.

In addition to this work, SCS took on the development of the discovery+ Welcome Video for new users on the platform, as well as the major lift of preparing over 350 product creative titles. All working together toward bringing consistency and narrative to show titles and IP across the discovery+ experience and helping bring the energy and excitement of the platform to life from start to finish.

discovery+ hosts over 55,000 episodes of classic Discovery Channel, Food Network, TLC, HGTV, OWN, Magnolia Network, and Animal Planet shows, with new episodes added every day along with exclusive originals featuring the company’s biggest stars, including Chip and Joanna Gaines, 90 Day Fiancé couples, and more.


Agency / Creative
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Categories: Media and Entertainment, Streaming Services

Marketing Matters, Tue, 02 Feb 2021 13:19:09 GMT