Discover the World's Faces with McCann Germany

This July the faces of world history were found gazing serenely at the people of Düsseldorf. French artist and photographer Clément Briend had projected illusionary faces onto trees in public spaces in Düsseldorf at the Apollo Theater, in Hofgarten park

 

. McCann Düsseldorf developed the idea for this unconventional 3D-installation; the faces projected by Briend were intended to represent the countless cultures and served as a visual business card for travel company Studiosus for its campaign “Discover the World’s Faces”.

 

Clément Briend, who lives in Paris and teaches photography at the University of Valenciennes, intentionally crosses the borders of traditional photography through his work. Reality and projection melt into a unique, temporary installation, allowing a new perspective on images in public space.

“Everyone can find his own point of view in my works. Because reality presents itself in different perspectives. Some like my art, some are frightened by it. My photo-projections are a mirror of the viewer’s mind. They project the images they bear inside.”

“The works of Clément Briend and the travels of Studiosus have a lot in common. Both send the viewer on a journey. When looking at Clément’s projections, the viewer goes on an internal journey. With Studiosus the outside journey with ist varied impressions influences our inside. Thus creating a fascinating and unique view of our world," said Bill Biancoli, CCO of McCann Germany.

Client: Studiosus
Agency: McCann Dusseldorf
ECD: Bill Biancoli