Grey New York
3 months ago
Discover, a leading direct bank and payments company, today announced that Grey New York will serve as the company’s new creative agency of record, following a competitive review. Grey will be responsible for developing creative and strategic work across media and partnership platforms.
“We are thrilled to have a new partner with world-class people, capabilities and work that truly understands what it means to be a customer-driven organisation,” said Ryan Scully, senior vice president of brand, media and consumer insights at Discover. “We know that Grey will help us further energise our mission of helping people achieve brighter financial futures.”
“All of us at Grey NY are excited to be working with this iconic brand. We both share the same ambition around the role creativity can play in pushing the brand and business forward,“ said Ben Tauber, Grey New York’s managing director. “As we learned about the things they’re doing for customers, it became clear why they have the highest loyalty rate in the category. We can’t wait to get started."
Categories: Credit cards, FinanceGrey New York, 3 months ago