Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Disco Dancers and Stormy Seas in Animated Spot for Genius Gluten Free

Creative 215 Add to collection

TMW Unlimited launches 'What's Your Gut Feeling?' social and OOH campaign

Disco Dancers and Stormy Seas in Animated Spot for Genius Gluten Free

Colourful animation is used to eye-catching effect in a new series of social assets and out of home created for Genius Gluten Free by TMW Unlimited.

The work, part of Genius’ ongoing ‘What’s Your Gut Feeling’? strategy features the inside of a stomach in which the discomfort of eating gluten is strikingly brought to life through a series of visual metaphors, including a prickly cactus, a wrecking ball and an inflated puffer fish.

A smiling flower and a disco dancer are amongst the visual images that then follow to bring to life the contrasting happier, more comfortable feelings you get eating gluten-free.

The new social and out of home ads - along with banners, created by a third party – form part of a key wave of activity for Genius across Facebook, Instagram, YouTube, out of home and online.

TMW Unlimited has handled Genius’s digital and social account since April 2018. The agency is now working with Genius on digital strategy, advertising and content as well as social, influencer marketing and PR to create ‘always-on’ activity to drive brand awareness and support upcoming product launches.

Sophie Chaytor-Grubb, senior account manager at TMW Unlimited, said: “The success of this idea comes from its single-minded nature. We’re confident that its quirky execution, which we’re proud to say was produced in-house, is a strong platform that we can support Genius to build in the future as their key umbrella theme.”

Kirsty Chalmers, senior brand manager UK & Australia, at Genius said:  “We are delighted with how TMW have brought to life the What’s Your Gut Feeling? platform with bold and bright animation that you can’t help but smile at!”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: TMW Unlimited

Creative Director: Phil Rhodes

Senior Account Manager: Sophie Chaytor-Grubb

Group Account Directors: Nicola Anderson

Senior Designer: Nick Raven

Designer: Matt Walton

Design director: Lorena Teruel

Media Planner: Media Com

Head of Motion: Lloyd Francis

Genres: Animation

Categories: Food, Bakery

TMW Unlimited, Wed, 21 Nov 2018 15:43:19 GMT