Dirt & Glory Partners with ‘How to Basically’ to Help Teach Practical and Domestic Skills

Modern communications agency Dirt & Glory and social enterprise How To Basically have partnered to launch a ground-breaking service that teaches essential domestic skills. The social enterprise offers hands-on experience across a range of subjects, including basic plumbing and car maintenance to gardening and decorating.

Dirt & Glory's challenge was three fold; create a How To Basically aesthetic rooted in the concept of craftsmanship, formulate campaign messaging bringing to life the brand's "reduce, reuse, recycle and repair” philosophy and execute a coherent marketing and PR strategy with a focus on sustainability. From logo and website design to the launch of the brand's social media channels, no stone went unturned.

How To Basically's in-person workshops launched in Sussex in October and are open to anyone keen to learn practical skills all too often overlooked in the digital age. As a social enterprise, all fees from paying participants are used to provide the same educational, enjoyable and empowering life skills classes to those who are less well off or struggling with mental health and physical challenges.

Nigel Brown, MD & Founder of Dirt & Glory, comments: “We’re really proud as an agency to work on such a fresh and new brilliant idea. It’s fantastic to have the opportunity to work with a new social enterprise and help sculpt the brand strategy, creative and launch from the ground up. We’re proud to launch the concept and see the brand out in the wild. It’s been really inspiring working with founder Justin Kelly, and the energy and enthusiasm he puts in each and every day. We’ve got some fun marketing & PR initiatives coming up over the next few months, so we’re hoping to see a How To Basically class in every stocking this Christmas, and ensure 2023 is the year of the #FixandRepair mindset.”