Dirt & Glory and Living Room Health Bring Healthcare to the High Street

Editorial agency Dirt & Glory Media have partnered with Living Room Health to launch a new type of private healthcare proposition to the UK market.

With the NHS under increasing strain, Living Room Health is on hand to support and alleviate the burden by introducing hubs across cities in the UK to bring accessible, affordable and cutting edge healthcare services to the high street. 

Launched in October 2022, The Living Room Health is the first clinic to offer on-site walk-in MRI scanning and services including allergy, blood and genetic testing. Positioned as an innovative disruptor to the marketplace, Living Room Health has opened its first two clinics in Paddington, London and East Street, Brighton with further openings planned throughout 2023. Dedicated to bringing cost effective and openly available healthcare to the modern consumer, the Living Room Health offers an immediate peace of mind to consumers.

Tasked with showcasing the cutting-edge solution Living Room Health are providing to the market, Dirt & Glory created the #BeSeenToday messaging to reinforce the immediacy of access and affordability that the ground breaking service provides. 

Developing a thorough strategic framework for the launch, Dirt & Glory created a 360 campaign for Living Room Health; from brand strategy and creative proposition to execution and distribution on social and OOH. Working closely with the clinic to reflect the ways their fast and efficient service offers life changing solutions to urgent medical needs, Dirt & Glory were keen to lean into the consumer mindset, addressing the overwhelming problem of having to wait for appointments for niggles and issues. Playing directly on the waiting list idea in their creative, Dirt & Glory placed the ease of accessibility to Living Room Health front and centre of the campaign launch. 

Nigel, MD and founder at Dirt & Glory, comments, “We love a new and innovative disruptor to any market place. We wanted to showcase the problem the business was solving, and the solution Living Room Health was providing. So we focused their proposition around healthcare on the high street and telling consumers they can - Be Seen Today. It's fresh, bold, and direct. We are excited to take the brand to market through social media, digital advertising and further billboard campaigns across the country in the coming months. It's exciting to be at the forefront of a change in how people can access healthcare, with Living Room Health a very new and differentiated proposition in the market. Coming to a high street near you soon!"

Christina Turowska, head of brand at Living Room Health, adds “We worked with Dirt & Glory on our branding, strategy, advertising and communications planning for the launch of Living Room Health. We love the results and how succinctly our proposition has been wrapped up in our campaign idea - #BeSeenToday. We're excited to see Dirt & Glory lead the charge on the front line of social media and digital marketing, as we bring our exciting new healthcare on the high street proposition to market.”