Directorz Jeff Bednarz Creates “Moving” Campaign for Metro PCS

Directorz Jeff Bednarz Creates “Moving” Campaign for Metro PCS 

 

Everyone Is Moving To Metro: The exquisite intensity of mixed martial arts is deftly captured in a new campaign for Metro PCS in honor of the cellular company’s exclusive sponsorship of Ultimate Fighting Championship. The spots, directed by Directorz Jeff Bednarz for agency The Richards Group, exhibit a powerful beauty in motion intrinsic to the highest level of athleticism. 

 

To capture the portraits of physical determination and near balletic movement, Bednarz employed the use of ultra high speed shooting using the Phantom and EPIC, coupled with the intimacy of the Canon 5D. The campaign was perfect for Bednarz whose body of work is a captivating blend of real people narratives and sporting life.

 

To view the work, click here: http://bit.ly/DirectorzMetroPCS

 

The campaign is now airing and can also be seen on YouTube, various online site and channels as well as via Metrovision -- MetroPCS’ in store network. 

 

Client: MetroPCS

Tom Keys: COO

Phil Terry: SVP, Corporate Marketing

Bob Fant: Staff VP, Advertising and Brand Development

Mitzi Mitchell: Manager, Market Communications

Desiree Johnson: Manager, Multi-cultural Marketing and Brand Development

Patrick Wong: Director of Field Marketing

 

UFC

Blair Zackon: Manager, Partnership Activation

Brette Sadler: Senior Director, Partnership Activation

 

Agency: The Richards Group

Brian Schadt: Principal

Chuck Nussmeyer: Brand Management

Mike Malone: Brand Creative (Group Head)

Brian Nadurak Brand Creative (Group Head)

Chad Berry: Brand Creative (Writer)

Mike LaTour: Brand Creative (Art Director)

Josh Wollack: Brand Management

Andrew Heep: Brand Management

David Rucker: Producer

Kristin Martin: Coordinator

 

Production Company: Directorz

Jeff Bednarz: Director/Partner

Tammie Kleinmann: VP/Partner

John Gilliland: Exec. Producer/Partner

Tersa Cameron: Head of Production

Cindy Fertitta: Producer